Future Cannabis Strategies North America brings together strategic business leaders from across the wider North American Consumer-Facing Cannabis products category, this includes CBD/ Cannabis Products & Devices, Beverages, Tobacco, Cosmetics & Nutraceuticals, together with solution providers for 2 days of insight, discussion and debate into how manufacturers can:
Capitalise on Canada’s legalisation on the sale of edibles, extracts and topicals: expected no later than October 17th 2019•Spotlight growth in International markets including the UK, Mainland Europe & South America•Understand consumer trends & demands from across North America•Identify opportunities to introduce Cannabis/ Hemp infused products into existing Consumer Packaged Goods (CPG)•Review recent product innovation to understand how market trends are adapting to consumer demands
This is a strategic event designed for those who have commercial or strategic responsibility. This is not a scientific or medical research focused event, but a platform to share best practise and meet solution providers to allow International CPG manufacturers to ensure they comply with regulation, and to increase sales across global markets. The event heavily focuses on identifying opportunities within the European & North American markets and spotlights regulation to ensure producers and retailers of cannabinoid products operate legally.
This event discusses topics including: Product Launches, Regulatory Affairs, Government Policy, Business Opportunities, Quality Testing Methods & Marketing Practices.
250+ATTENDEES TO MEET EACH YEAR35+EXHIBITORS TO MEET EACH YEAR25+KEYNOTE PRESENTERS80%ATTENDEES AT DIRECTOR + LEVEL
2nd October 201908:15 Registration and refreshments08:20Chair’s opening remarksNeil Hendry, Global Head of Consulting, GlobalData08:30Opening Keynote: The Global Cannabinoid OpportunityPresenting a global view of current and future opportunities in the cannabinoid market by understandingconsumer dynamics and demand. Presenting current and future forecast cannabis market sizes for key regions and countries Exploring the potential for growth in different cannabis categories Sharing consumer perceptions and usage of cannabis products Showcasing the evolution of consumer needs and demand in the cannabis space Studying product success stories from North American markets Highlighting future opportunities and barriers to growth within the North American marketsNeil Saunders, Managing Director & Analyst, GlobalData Consumer09:00Onstage Interview: Building a Global Cannabis Brand Assessing the role of North American LPs on the international market place Reviewing the stigmatization of cannabis and what can be done to counter this in developing markets Marketing in an unmarketable market, how to break through onto the global stage Evolving product development to create household brands, where’s the market moving to next?Afzal Hasan, President & General Counsel, Origin HouseEric Klein, Head of Marketing, Cronos Group09:30Lead Partner Keynote: Cannabis Consumption Technologies Highlighting that Cannabinoid vaping is not nicotine vaping to ascertain the key differentials Setting standards for product safety to maintain consumer confidence of Cannabinoid vaping Reviewing the importance of quality control An overview of formulation & research conducted to create better Cannabinoid productsArnaud Dumas de Rauly, Co-CEO The Blinc Group and Chair of the ISO and CEN Standards Committees onVapor Products10:00Achieving Successful Market Expansion of a CPG Cannabis Brand Divulging the successful CPG model of expansion to ascertain how is it so successful Sharing examples of successful multi-national CPG expansion Understanding the current expansion model used by cannabis brands to review where it may begoing wrong Recommending methods of how to adapt to create a leading cannabis CPG brandJeffrey Maser, Founder & CEO, The Tinley Beverage Co.10:30 Morning refreshments and networking11:00Regulatory Update Panel: Health Canada’s Regulatory Update on Edibles, Extracts & TopicalsWith the 17th October deadline fast approaching this panel will develop and understanding of what we as anindustry know now and what steps should be taken to ensure compliance. Presenting the main packaging ‘need-to-knows’ to ensure compliance Reviewing key manufacturing restrictions to ascertain the barrier of entry into the market Operating in a restricted market; which marketing challenges do brands face Maintaining product quality and compliance, selecting the preferred testing methods for Edibles,Extracts and Topicals Tackling the 60 day notice to health Canada to launch new products, to understand how this mayeffect route-to-marketTerry Donnelly, Chairman & CEO, Hill Street Beverage Co.11:45Keynote: The State of the CBD Industry Retrospective of hemp production, CBD extraction and consumer demand Looking ahead to the opportunities and challenges for the CBD industry Sharing how science, data and industrial-scale technology will propel consumer demand for CBD intothe futureStephen Mueller, Founder & Chief Technology Officer, Mile High Labs, www.MileHighLabs.com12:15Case Study: Launching Cannabis Infused Wine Into The Canadian Market Presenting the challenges faced when starting production of wine using cannabis derived ingredients Sharing the role Health Canada’s regulatory update plays when planning production Addressing key packaging challenges to avoid appealing to minors and avoid association withalcoholic beverages Discussing the effect this will have on the appetite of global beverage producers to enter the cannabisbeverages spaceTerry Donnelly, Chairman & CEO, Hill Street Beverage Co.12:45 Lunch and networking14:00Keynote Panel: Building Brand Experience Through Effective Retail Presenting an overview of the current retail sector for cannabis products in Canada and wider NorthAmerica region Highlighting the marketing & branding restrictions cannabis retailers face and how to remaincompliant Discussing how to build customer experience even with restrictions on marketing Debating why consumers aren’t buying online, and why online cannabis sales are decreasing Exploring opportunities for retail sales of consumables and the growth and trends of this categoryAndy Palalas, Chief Revenue Officer, High Tide IncSteffan Schenk, SVP Customer Experience, mihiNicole Connors, Founder & CEO, SAKU Cannabis14:30 Partner SessionInternational Markets– In Focus15:00Keynote Panel: Bridging The Gap Between North America & International Markets Emphasizing the need for Regulatory Standardization and a single certifying body to introduceinternational quality control & compliance Discussing the key European markets poised for entry for both Medicinal and Recreational use Bringing cannabis mass market, how to remove the stigma around cannabis and introduce varyingproducts to non-users Exploiting product innovation as a tool for market entry to reach untapped consumer marketsStacy Allura Hostetter, General Counsel, CannaCraftAlex Fang, CEO & Foudner, Sublime CannaRick Brar, Co-Founder & Special Advisor, Zenabis GlobalRobyn Rabinovich, Vice President of Business Strategy, TerrAscend Corp15:45Subject TBCDan Anglin, CEO, CannAmerica Brands Corp16:15 Afternoon refreshments and networking16:45 Partner Session17:15Keynote Panel: Raising Finance For Expansion & Product Development Finding financial partners a broad understanding of where to look and how to approach Determining the preferred way to pitch for investment, what do potential backers look for Defining which is the right type of financial partner for you to see your business grow Expanding on the varied types of funding on offer, which works well for which industriesPanel Chair: Kenneth Shea, Senior Analyst, BloombergMichael Ruscetta, CEO, Trichome FinancialLisa Harun, COO, Neurotheryx17:45 Chair’s summary and close of day 1Neil Hendry, Global Head of Consulting, GlobalData17:50 –18:50 Networking Drinks Reception: Hosted by The Blinc Group
3rd October 201909:10 Registration and refreshments09:30 Chair’s opening remarksNeil Hendry, Global Head of Consulting, GlobalDataThe Future09:35Market Potential For Cannabis Infused Beer Unlocking the potential of Canada’s consumer market post complete legalization to understandadapting consumer demands and potential move towards THC beverages Presenting the trend for functional beverages, what has driven this consumer demand Investigating the current consumer appetite for cannabis infused beer, will this be the next globalphenomenon? Target the right markets; Finding the most fruitful consumer segment to market cannabis infusedbeverages to T-minus to launch? What to expect from Province Brands in the next month?Lauren Maillian, Chief Strategy Officer, Province Brands10:05 Partner Session10:35The Rise of Premium Cannabis Skin Care Learning of the general consumer appetite in North America for premium cannabis products totake away potential market-entry knowledge Cosmetics in focus: Combating product formulation challenges to create market leading, effectiveproducts Exploring common cosmetics product testing challenges, the importance to partner with aknowledgeable lab to generate accurate test data Moving into the mainstream idealizing what the future holdsShannon Leroux, Founder & CEO, SIIVVA11:05 Morning refreshments and networking11:30 Hosted Roundtable DiscussionsInteractive roundtable sessions offer a unique opportunity to come together with your peers to share bestpractice and develop solutions to critical challenges facing the industry as a whole.Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive wayto build your personal network and learn from the experience and expertise of others.Each roundtable session lasts for 45 minutes, and delegates may attend up to 2 roundtablesRT 1 Breaking Into Europe, The Need To Knows Before Swimming Across The PondRT 2 What do Consumers Want: The Next Level of Innovation For Canada’s Cannabis SectorRT 3 Tackling Challenges In Edibles & Topicals Formulation13:00 Lunch and networking Product Development14:00Dosing – Next Stage Innovation Delivering What Consumers Want & Need Exploring opportunities in cannabis vape sector, the rate of growth and potential opportunities forfuture growth Snapshot of current products available to North American consumers to understand whetherconsumer demand is met with existing options Moving into the mainstream, assessing current vape device price-points to reach entry-levelconsumers The next stage of product innovation: delving into dosing measurement technology to aid betterinformed consumers to monitor cannabis intakeMichael Trzecieski, Co-Founder & CEO, Vapium Inc14:30 Partner Session15:00Formulation Workshop: Evolution of Edibles Sharing the challenge with formulation for edibles and beverages, to understand how to bestcreate appealing and functional products Reviewing preferred quality testing methods to ensure correct labeling to instill consumerconfidence in your brand Creating the idea product: Oil vs Isolate, which is best for functional, tasty and sexy products A quick rewind: History of formulation in the cannabis sectorMonica Vialpando, Product Development Scientist & Founder, Vialpando LLC15:30 Afternoon refreshments and networkingScience & Technology16:00Lessons From Europe: Consumer as a Route to Medicinal Markets Understanding the current consumer product portfolio which has led to funding medicinal productdevelopment Brief overview of Europe’s uptake of CBD products to tackle any early consumer opinion challenges Debating CBDs functionality as antibiotic and it’s uses to combat antibiotic resistance Presenting clinical evidence obtained from trials, the challenges faced and results Predicting the market potential for CBD AntibioticsBlas Pegenaute, Commercial Director, Pharmotech SA16:30Clinical Trials With Cannabis Based Drugs: The Challenges, and Solutions Understanding how to achieve sufficient clinical evidence and the challenges in obtaining accuratedate Highlighting key clinical trial design possibilities in Cannabis-based drug trials Presenting regulatory strategy for the conduct of cannabis treatment trials Sharing successful cannabis based clinical trials from the past 12 months to create anunderstanding of treatment possibilitiesLisa Harun, COO, Neurotheryx17:00Chair’s Summary Lessons learnt from the past 2 days of conference program Reviewing the market insights shared from industry leaders Thank you to audience, partners and organizers for their involvementNeil Hendry, Global Head of Consulting, GlobalData17:15 Close of conference
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