Legal cannabis has arrived. But with seemingly endless opportunities coming into focus for marketing professionals in our nascent industry, it can be hard to know where to spend your time, money and energy when bringing the next great cannabis product or service to market.
With new legal frameworks and regulations, marketing and communications professionals often find themselves working harder than they need to, spending too much on simple execution, and often finding their campaigns don’t earn the proper reach for the investment.
Topics to be addressed in our discussion include:
Navigating Existing Marketing Regulations
Authenticity and Inclusivity in Cannabis Advertising
Improving Your Bottom Line Through Best Practices
6:00 pm - Doors Open
6:30 pm - Panel Discussion and Q&A
7:30 pm - Open Networking (Light refreshments provided)