About SHECANN
The inaugural SHECANN Summit is a day of real and honest conversation with industry leaders, allies, investors, and policy makers focused on building a better future for the industry — one in which womxn and minorities are represented.
Presented by Miss Grass and UC Berkeley's Haas School of Business, in partnership with Eaze, SHECANN is open to everyone and takes place February 28th at UC Berkeley. All ticket proceeds benefit CAGE-FREE CANNABIS, an organization dedicated to repairing damages from the War on Drugs.
Sponsors
Agenda
1:00 - 1:45 PM
REGISTRATION
1:45 - 2:00 PM
OPENING REMARKS
2:00 - 2:45 PM
THE WORLD OF LEGAL CANNABIS
Cannabis lawyers and policy makers unpack the legal landscape in California and across the US. What is the significance of the Farm Bill? What’s happening at a policy level that supports social equity? What are the limitations for research and how will legalization change these?
2:50 - 3:35 PM
REAL-TALK WITH CANNABIS INVESTORS
Cannabis investors sit down to explain the ins and outs of raising capital. What does the process look? What do investors look for? Which questions should you be prepared to answer? And what’s the future of cannabis investment?
3:35 - 4:20 PM
BREAK
4:20 - 5:05 PM
THE REALITIES OF CANNABIS MARKETING
Marketing cannabis has its real and present limitations. Expert cannabis marketers discuss the different ways to think about branding, audience acquisition, targeting, and messaging. What are the market trends? How can we think creatively to circumnavigate the limitations? And where do we go from here?
5:10 - 5:55 PM
THE IMPORTANCE OF CONSCIOUS CONSUMERISM
Brands have a responsibility to set the tone for this industry, to educate about its history, and to build a roadmap for an equitable and sustainable future. Cannabis is inherently political, so how can existing players set an example for emergent ones? How can social corporate responsibility underpin every business plan? And how can consumers do their part to affect real change?
6:00 - 7:00 PM
CLOSING REMARKS + MINGLE
Cocktails with a view!
