Coachella's SoCal Cannabis Summit

Jun 24, 2019, 9:00 AM
Jun 25, 2019, 6:00 PM

About Coachella's SoCal Cannabis Summit

Coachella's SoCal Cannabis Summit on June 24-25, 2019 hosted by the City of Coachella will unite leaders in government and business to share the future of cannabis policy, share best practices and unveil new opportunities in California's emerging cultivation hot spot. The Summit will kick-off with a Cultivation & Dispensary Bus Tour of the Coachella Valley followed by a opening night networking reception. The second day, the Summit will feature interactive sessions, keynote presentations and panel discussions from top regulators and cannabis industry leaders. The Summit will also feature a business-to-business expo that will be free to the public to attend. Visit our website now to register and explore sponsorship and exhibitor opportunities.


Steve DeAngelo
Chairman Emeritus Harborside
Brian Rix
Managing Partner, Burke Rix Communications
Andrew DeAngelo
Co-Founder Harborside
Paul MacKey
Executive Director, Cabazon Agricultural Commission
Greta Carter
Lindsay Grant
Director of Sales at LOCALiQ
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Daniel Witt
President, Sonoma Lab Works
Patrick Henning
Director, California Employment Development Department
Barbara Bee
Technical Planner 2 at Southern California Edison
Sabby Jonathan
Councilmember, City of Palm Desert
Christina Dempsey
Education, Training & Outreach Manager, Manufactured Cannabis Safety Branch
Mike Kelly
Partner, Falcon Brands
Kyle Turley
Former NFL Star & Founder, Gridiron Cannabis Coalition
Fiona Ma
California State Treasurer
Michael Hestrin
Riverside County District Attorney
Steven Hernandez
Mayor, City of Coachella
Kenny Dickerson
CEO, EcoMaster Corp. & Coachillin' Holdings LLC
Eduardo Garcia
Assemblymember, CA District 56
Joyce Cenali
Partner & COO, Big Rock Partners, LLC
Scott Matas
Mayor, City of
Greg Barton
President, barton CPA
Geoff Kors
Mayor Pro Tem, City of Palm Springs
Greg Baldwin
President, Matrix Insurance & Benefits Solutions
Jocelyn Kane
Vice President, Coachella Valley Cannabis Alliance Network
Joe Wallace
CEO, Coachella Valley Economic Partnership
Richard Parrott
Robert Van Roo
President & Co-Founder, PS Safe Access
Charlie McClendon
City Manager, City of Cathedral City
Josh Drayton
Communication and Outreach Director California Cannabis Industry Association
Adrian Sedlin
Lesa Slaughter
Founding Partner, Slaughter Law Group


California Cannabis Industry Association
Sensi Magazine
HOTN Cultivation Co.
Palm Springs Safe Access (PSSA)
Matrix Insurance & Benefits Solutions
Сanna Management Group
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9:30am to 4:00pm
Get a rare behind the scenes look at the wide array of cultivation, dispensary, manufactoring, lounge facilities throughout the Coachella Valley and learn about some of the new areas of opportunity on the horizon! Tour includes lunch. Attendees must be 21 years old and present valid State ID, Drivers License or Passport on the day of the tour to access facilities on the tour. Bus Tour ticket does not include the Summit (separate ticket).

5:30pm to 7:30pm

Network with industry leaders while enjoying Hors d'oeuvres and cocktails (sorry no cannabis). Ticket to the Bus Tour and/or Summit is required to attend the reception.


8:00am to 6:00pm
Registration | 8:00am to 9:00am
(includes light breakfast & exhibit hall open)

Program | 9:00am to 3:30pm
(includes lunch)
Networking & Cocktails | 3:30pm to 6:00pm

8:00am to 6:00pm


8:00 am – 9:00 am
Registration & Networking

9:00 am – 9:10 am
Conference Opening remarks

9:10 am – 9:20 am
Welcome to the Coachella Valley & City of Coachella
Hon. Steven Hernandez, Mayor, City of Coachella

9:25 am – 10:15 am
The State of Cannabis in the Coachella Valley
Regional status updates, future vision, and current issues.
Hon. Steven Hernandez, Mayor, City of Coachella
Hon. Scott Matas, Mayor, City of Desert Hot Springs
Hon. Geoff Kors, Mayor Pro Tem, City of Palm Springs
Charlie McClendon, City Manager, City of Cathedral City
City of Palm Desert (invited)
Moderated by:
Jocelyn Kane, Vice President, Coachella Valley Cannabis Alliance Network (CVCAN)

10:15 am – 10:35 am
Enforcement of the Illegal Cannabis Market in Riverside County
Hon. Michael Hestrin, District Attorney, County of Riverside

10:35 am – 11:00 am
Networking Break

11:00 am – 11:15 am
California Cannabis Industry Hot Topics & Current Trends
Lori Ajax, Chief, California Bureau of Cannabis Control

11:15 am – 12:15 pm
Compliance & Licensing
Lori Ajax, Chief, California Bureau of Cannabis Control
Richard Parrott, Director, CalCannabis Cultivation Licensing, California Department of Food and Agriculture
Manufactured Cannabis Safety Branch (invited)
Adrian Sedlian, CEO, Canndescent
Lesa Slaughter, Esq., Slaughter Law Group
Robert Van Roo, Co-Founder, PS Safe Access

12:15 pm – 1:00 pm
Lunch & Networking

1:00 pm
Welcome Back

1:05 pm – 1:15 pm
California Cannabis Legislative Update
Josh Drayton, Communication & Outreach Director, California Cannabis Industry Association

1:15 pm – 1:20 pm
California State Assemblymember Eduardo Garcia (invited)

1:25 pm – 1:45 pm
Cannabis Banking & Taxation
California State Treasurer Fiona Ma, CPA

1:45 pm – 2:00 pm
Investor Insights on the Cannabis Industry
Joyce Cenali, Parter & COO, Big Rock Partners, LLC

2:00 pm – 3:00 pm
Meeting the Challenge: Energy, Sustainability, Finance & Insurance
Kenny Dickerson, CEO, EcoMaster Corporation & Coachellin’ Holdings LLC
Barbara Bee, Resource & Performance Management Advisor, T&D Distribution Engineering, Southern California Edison
Greg Baldwin, President, Matrix Insurance & Benefits Solutions, Inc.
Greg Barton, President, barton CPA
Moderator: Joe Wallace, CEO, Coachella Valley Economic Partnership

3:00 pm – 3:30 pm
Kyle Turley, former NFL All-Pro player & founder, Gridiron Cannabis Coalition

3:30 pm
Closing Remarks

3:30 pm – 6:00pm
Cocktails & Networking in the Exhibit Hall