Pure Holding AG

With the 4 entities; Pure Production AG, Pure Europe, Pure Cannabis Research and DEOM AG, we cover all fields of activity with the necessary structure.

Pure Production is based on the cannabis farm in Zeiningen Switzerland. Every sold product from the group, origins from here; http://www.pureeurope.eu/cannabis-farm/ . With an intern laboratory, packaging department and a indoor, outdoor - and greenhouse cultivation, we are the worlds first public Cannabis Farm. In order to fulfill our mission to bring the hemp closer to population, we offer professional guide tours through our Hemp Adventure Park for interested groups.

Pure Cannabis Research is at the forefront of Cannabis breeding. Our genomic selection speed-breeding approach allows the combination of any characteristics of the Cannabis plants and eliminates the random elements of the traditional breeding processes. Our clients can choose any traits – such as purple buds or mold resistance – and we combine them in unmatched time without the use of transgenic (GMO) modification. As Europe’s leading company, we offer state-of-the-art Cannabis breeding. In collaboration with the prestigious university, ETH Zürich, we are fully sequencing a large number of Cannabis genomes and connect specific genes to the traits of our plants. Consequently, we are able to breed tailored strains according to our clients requirements with unprecedented speed. Not only will we breed elite strains but also improve existing varieties and infuse them with extra benefits, such as disease resistance.

Pure Europe Sarl, based in Luxembourg, got founded to ensure that our products can be distributed europe-wide.

DEOM Production AG, based in Fischbach Aargau, is our high standard indoor cultivation site on an area of 5000 square meters.