Think BIG, a new brand of cannabis, is out to raise awareness for criminal justice reform â all while paying homage to hip-hop legend The Notorious BIG. The California-based social movement strives to promote art and creativity through the sale of recreational marijuana use. Think BIG Founder CJ Wallace and Co-Founder and President Willie Mack sat down with Yahoo Financeâs Julie Hyman and Adam Shapiro to break down how the company got started and whatâs next for Think BIG.