Why Millennial Investors Are Buying Aurora Cannabis and Cronos Group Above All Other Pot Stocks

It's no secret that younger Americans are more supportive of marijuana legalization. It appears that they're pretty upbeat on marijuana stocks, too. 

The free investing app Robinhood is especially popular with millennial investors, which consist of individuals born between 1981 and 1996. Of the five most widely held stocks on Robinhood, two of them are pot stocks -- Aurora Cannabis (NYSE: ACB) and Cronos Group (NASDAQ: CRON).

Robinhood doesn't speculate publicly on why millennial investors seem to like Aurora and Cronos so much. However, there are three likely reasons behind these two marijuana stocks' popularity with younger investors. 

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1. Limited alternatives

One important thing to note is that Robinhood only supports buying and selling stocks that are listed on U.S. exchanges. Stocks that trade over the counter or on exchanges in other countries aren't available.

Currently, there are only six pure-play pot stocks that trade on the New York Stock Exchange (NYSE): Aurora Cannabis, Aphria, Canopy Growth, CannTrust Holdings, Innovative Industrial Properties, and HEXO (which trades on the NYSE American stock exchange.) A handful of stocks with significant financial interests in the cannabis industry are also listed on the NYSE, including Altria, Constellation Brands, and Scotts Miracle-Gro.

There are even fewer pot stocks listed on the Nasdaq stock exchange. Cronos was the first to list its shares on the Nasdaq in March 2018. The only other two marijuana stocks listed on the Nasdaq are Tilray and Village Farms International.   

Overall, only nine pot stocks are available on the two major U.S. stock exchanges. That makes the odds for Aurora and Cronos to be selected as the top picks by millennials trading on Robinhood much less daunting than they would otherwise be.

2. Positive publicity

Millennials are more likely to buy the products that they know about. And they're more likely to invest in the marijuana stocks that they know about. Aurora and Cronos have certainly benefited from some positive publicity in recent months that put them front and center in front of investors.

Aurora became much more well known to U.S. investors late last year when rumors floated that Coca-Cola could be interested in partnering with it. Although no deal materialized, the stories definitely gave Aurora some great publicity. Since then, the company has benefited from headlines related to its bringing billionaire investor Nelson Peltz on board as a strategic advisor to line up potential partners outside of the cannabis industry. 

Cronos jumped into the limelight in December 2018 with the announcement that Altria was investing $1.8 billion in the company for a 45% stake. That deal helped make Cronos one of the three best-performing Canadian marijuana stocks last year.

3. Differentiating dynamics

There are other things that set Aurora and Cronos apart from the pack, too. Aurora's production capacity stands at the top of the industry. The company also leads in international medical marijuana markets, a factor that's likely to become increasingly important.

Now that the transaction with Altria has closed, Cronos Group has a sizable cash stockpile that it can use for expansion. Its relationship with the tobacco giant will be another big plus in establishing successful global brands. In addition, Cronos has a partnership with Ginkgo Bioworks to develop high-purity cannabinoids from genetically engineered yeast strains. The technology used in this approach has the potential to dramatically lower the costs associated with cannabinoid production.