PRØHBTD inks agreement to exhibit at Licensing Expo 2019 through 2021

Angela Stelmakowich - thegrowthop.com Posted 5 years ago
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PRØHBTD’s exclusive curated marketplace of hemp and CBD consumer brands will be on display for all to see as part of its recently inked agreement with Licensing Expo.

Licensing Expo reports that PRØHBTD, which creates and markets lifestyle and wellness brands to global audiences and is also a partner of Postmedia Network Inc., will be an exhibitor through 2021.

 

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“PRØHBTD’s presence at the show will include an exclusive curated marketplace hosting hemp and CBD consumer brands,” notes a statement from Licensing Expo, the world’s largest licensing industry event. The 2019 Licensing Expo takes place June 4 to 6 at the Mandalay Bay Convention Center in Las Vegas.

Citing the growth of the CBD market, “brand licensing can be a strategic avenue for emerging industries to diversify their revenue stream and to reach new audiences,” says Howard Gelb, vice president of sales, global licensing group for UBM, which organizes the show. “As the CBD market alone is expected to be worth US$22 billion in the U.S. by 2022, we believe PRØHBTD’s involvement at Licensing Expo will open many doors for participating brands in the health and wellness category,” Gelb notes.

 

 

“We are in the branded products phase of the hemp and CBD industry,” suggests PRØHBTD CEO Drake Sutton-Shearer. “Working alongside Licensing Expo, we can now help emerging brands expand their category reach and open up new revenue streams through licensing,” Sutton-Shearer notes, including “with mainstream companies that they previously have not had access to.”

Beyond hosting brands on the expo floor, PRØHBTD will take part in Licensing Expo’s Licensing University, and Sutton-Shearer will keynote PRØHBTD’s session, The State of Cannabis and Hemp, the Emerging Brand Wars & the Global Licensing Opportunity, on June 5.

Last November, Postmedia announced an investment in PRØHBTD, which has offices in Toronto and Vancouver, to help Canadian companies better market their brands in a highly restrictive environment.

 

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