New Age Beverages Takes Noni+Collagen Product Global After Strong Sales In Test Markets
New Age Beverages Corp (NASDAQ: NBEV) announced plans to expand its Noni+Collagen product to more international markets after it enjoyed strong sales in three test markets.
What Happened
The Noni+Collagen product comes in 50-ml glass bottle shots for once-daily use that are sold in three 10-packs. The product was launched in three test markets: the U.S., Taiwan, and Japan. In the two months since the launch, the product notched $4 million in sales, according to New Age.
New Age Beverages plans to expand Noni+Collagen's launch into more than 50 additional markets in Europe, Latin America and Asia-Pacific.
The product is available only through Morinda's direct-to-Consumer network that incorporates more than 200,000 distributors.
Why It's Important
New Age Beverages said it would acquire Morinda for $85 million back in December and completed the acquisition later the same month.
The Noni+Collagen product is Morinda's most successful launch in its history since the launch of the Tahitian Noni Juice 20 years ago, New Age Beverages said in a statement.
What's Next
In its statement, New Age Beverages quoted BevSource Group as saying that collagen will play a major role in the beverage landscape this year. The initial sales of Noni+Collagen show that the product is likely to enjoy a strong demand in other markets.
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