McDonald’s Acquires Dynamic Yield for a Personalized Experience

Ralph Nathan - finance.yahoo.com Posted 6 years ago
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McDonald’s Acquires Dynamic Yield for a Personalized Experience
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McDonald’s Acquires Dynamic Yield for a Personalized ExperienceThe announcementOn March 26, McDonald’s (MCD) announced that it had signed an agreement to acquire Dynamic Yield, a decision logic technology company, for $300 million.McDonald’s

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