Lyft Offering $4.20 Discount on Rides in Massachusetts This 420

A.J. Herrington - hightimes.com Posted 5 years ago
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Ride-hailing service Lyft will be offering Massachusetts residents a discount of $4.20 on Saturday in an effort to help prevent impaired drivers from getting behind the wheel. The promotion on the cannabis community’s favorite holiday is a collaboration between Lyft, cannabis dispensary New England Treatment Access (NETA), and the Massachusetts Chiefs of Police Association (MCOPA).

This is the first 4/20 since Massachusetts legalized recreational marijuana and sales at dispensaries began last November. Tyler George, the regional director of Lyft New England, said in a statement that the company was providing 4/20 revelers a safe option to get around town.

“This 4/20, we’re encouraging those taking part to plan ahead with a Lyft ride as we continue to work towards safer streets and communities,” said George. “We’re thrilled to be collaborating with the Massachusetts Chiefs of Police Association and NETA as we work toward a similar goal and commitment, as well as provide Boston residents with a responsible and reliable ride option. We’re also incredibly thankful to our drivers who help people celebrating in Boston get to where they need to go.” 

According to Lyft, the availability of ride-hailing services makes 63 percent of its Boston riders less likely to drive while impaired.

“We urge Boston residents to choose a reliable ride option to get where they need to go without worry,” said Executive Director of the MCOPA Mark Leahy.

“We’re proud to work alongside Lyft and their commitment to safer and more connected cities,” he added.

The $4.20 discount will be available to riders throughout Massachusetts on Saturday, April 20 with code 420BOS19.

Denver Gets a Discount, too

Lyft riders will also be able to get a $4.20 discount in Denver, where 78 percent of the company’s riders say ride-hailing services make them less likely to drive while impaired. Lyft is providing the 4/20 discount in Denver in coordination with the Colorado Department of Transportation (CDOT) and the Marijuana Industry Group (MIG).

“This 4/20, we’re encouraging those taking part to plan ahead with a Lyft ride as we continue to work towards safer streets and communities,” said Gabe Cohen, general manager of Lyft Rockies Region. “We’re thrilled to be collaborating with CDOT and MIG as we work toward a similar goal and commitment, as well as provide Denver residents with a responsible and reliable ride option. We’re also incredibly thankful to our drivers who help people celebrating in Denver get to where they need to go.”

Denver Lyft riders can use code 420DEN19 to receive the 4/20 discount on Saturday.

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