It’s a knock-out: Planet 13 and Mike Tyson team up on product launch agreement

Ellen Samek - thegrowthop.com Posted 6 years ago
image

Planet 13 Holdings Inc. has signed a purchase agreement with Mike Tyson’s cannabis venture, Tyson Ranch, to be the exclusive launch partner of the products in Nevada. The

The agreement also includes marketing appearances by “Iron Mike” at the Planet 13 Cannabis Entertainment Complex, notes a statement from Planet 13, a vertically integrated Nevada cannabis company. Tyson Ranch products—all of which are indoor-cultivated, hand-trimmed and 100 percent pesticide free—are scheduled to be available on the SuperStore’s shelves come Apr. 13.

 

  • Miss Marijuana founder defends a beauty pageant only for ‘natural born women’
  • CBD beauty set to take over 15% of $167 billion skincare market: analyst
  • For these five Canadian marijuana businesses, it’s all in the family

 

“With thousands of consumers and cannabis aficionados from all over the world coming through our doors every single day, the Planet 13 Cannabis Entertainment Complex offers brand companies a unique venue to launch their brands and rapidly build a national and global reputation,” says Bob Groesbeck, Co-CEO of Planet 13, adding that the company’s Phase II expansion is currently under way.

Tyson, founder of Tyson Ranch, adds that the SuperStore “offers customers an ultra-premium cannabis experience that dovetails perfectly with Tyson Ranch’s belief that not all cannabis is created equal.”

The boxing legend turned cannabis entrepreneur will attend the launch and be available for “autographs, pictures and raffling memorabilia and prizes for Planet 13 customers,” the statement notes, adding that the 4/20 celebration will continue all week.

Want to keep up to date on what’s happening in the world of cannabis?  Subscribe to the Cannabis Post newsletter for weekly insights into the industry, what insiders will be talking about and content from across the Postmedia Network.