operator iAnthus Capital Holdings Inc (OTC:
its national retail brand Canaccord Genuity third annual
Cannabis Conference: "Be."
Stores under the "Be." brand will represent an
experience and environment that helps consumers explore, learn and
buy cannabis, according to iAnthus' Tuesday announcement.
The stores will encompass the award-winning
experience of the "Health for Life" stores in Arizona and Maryland
that were created by Beth Stavola, iAnthus' chief strategy officer,
the company said.
“Be. was created to align with what we see as the
need for a cannabis retail experience where consumers can simply
'Be. You.' Be. is a place to empower self-expression and being
a better version of yourself. Be. is a place where you will smile
again,” iAnthus Chief Marketing Officer Neil Calvesbert said
in a statement.
iAnthus owns and operates cannabis cultivation,
processing and dispensary facilities in 11 states. It has
21 dispensaries in Arizona, Maryland, Florida, New York, Colorado,
Vermont and New Mexico.
The first "Be." flagship store is expected to
open in Brooklyn in the fourth quarter of 2019, iAnthus
said. After that, iAnthus plans to rebrand its existing stores
and open more flagship locations in Miami, Atlantic City, Las Vegas
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