How BACARDÍ plans to stay competitive in growing spirits industry

The U.S. spirits market is worth a total of 44 billion dollars and is expected to grow by 6% each year until 2022. Roberto Ramirez Laverde, BACARDÍ North America VP, weighs in on the changes in the industry and the company's 'responsibility' to bring versatility to its rum portfolio, such as its new BACARDÍ lime flavor.