General Cannabis Taps Apparel, Retail and Manufacturing Veteran David Hirst to Lead Growth Efforts for Apparel Subsidiary Chiefton Supply
Hirst Brings Chiefton Over 20 Years of Sales, Manufacturing and Operations Experience with Major Brands Like K2 Sports, The Coleman Co. and Exxel Outdoors
DENVER, Feb. 13, 2019 (GLOBE NEWSWIRE) -- General Cannabis Corp (CANN), the comprehensive resource for the highest quality service providers available to the regulated cannabis industry, has hired apparel and manufacturing veteran David Hirst, to lead Chiefton Supply’s (Chiefton) growth efforts in the booming cannabis-inspired lifestyle apparel space. Most recently serving as Vice President of Sales for Outward Hound, a $60 million pet supply platform, Hirst has over 20-years of senior-level sales, business development and marketing experience across sporting and outdoor goods and apparel. Hirst’s extensive background includes over 12 years with Jarden Outdoor Solutions (now Newell Brands) where he worked with global brands including K2 Sports nd The Coleman Co.
Founded in 2015 with a passion for creating mainstream relevant cannabis lifestyle apparel and gear, Chiefton has evolved its mission to include delivery of eco-friendly apparel that infuses the highest level of function, comfort and design, in the most responsible way possible. Chiefton’s extensive selection of apparel and accessories, as well as their custom collaboration work, utilizes textiles like hemp, organic cotton, and recycled polyester, which deliver performance, comfort, and accountability. Chiefton also utilizes Denver’s only certifiably green screen-printing shop. To date, Chiefton’s efforts have resulted in distribution across over 100 retail sites, as well as hundreds of sales from around the world via its website at www.chieftonsupply.com.
“To find a leader like Dave who has his depth and breadth of experience, combined with his ability to see the tremendous growth potential of a start-up like Chiefton, is a rare find in this tight job market,†said Michael Feinsod, Chairman and CEO of General Cannabis. “As one of General Cannabis’ most recognized brands, we had to be sure we were putting that potential in the most capable of hands, and I am confident that David is the leader Chiefton needs to capture growth and market share as legalization continues to gain favor, and access, across the country and around the world. We expect Chiefton to be front and center in that revolution by delivering designs and eco-friendly materials that speak to the massive cultural change that legalization represents.â€
“The minute I was introduced to the General Cannabis team and Chiefton, I knew that I had found an organization that had the structure, experience and proper financing to achieve success in the exploding Cannabis industry,†said David Hirst, Managing Director, Chiefton Supply. “What excited me most was the potential I saw in the great work Chiefton was already producing. I knew that with my sales contacts and supply chain experience in the apparel and outdoor industries, I would be able to come in and make immediate and impactful strides in the business. I am eager to dive in and help bring Chiefton to new markets and new customers around the world.â€
About General Cannabis
Corp.
General Cannabis Corp. is the comprehensive national resource for
the highest-quality service providers available to the regulated
cannabis industry. We are a trusted partner to the cultivation,
production and retail sides of the cannabis business. We do this
through a combination of strong operating divisions such as
security, marketing, operational consulting and products, real
estate and financing. As a synergistic holding company, our
divisions are able to leverage the strengths of each other, as well
as a larger balance sheet, to succeed. Our website address
is www.generalcann.com.
About Chiefton Supply
Chiefton Supply Company strives to create innovative eco-conscious apparel that inspires and supports the global cannabis community. Founded in 2015 with a passion for creating mainstream relevant cannabis lifestyle brands, our mission is to fuse the highest level of function, comfort and design, in the most responsible way possible. Our apparel and accessories utilize textiles like hemp, organic cotton, and recycled polyester which deliver performance, comfort, and accountability. Chiefton also utilizes Denver’s only certifiably green screen-printing shop. What you wear matters, which is why Chiefton consistently strives to provide eco-friendly apparel, accessories, and printing techniques.
To view and purchase Chiefton’s cannabis-inspired designer apparel, please visit www.chieftonsupply.com.
Forward-looking Statements
This release contains forward-looking statements that relate to
future events or General Cannabis’ future performance or financial
condition. Such statements include statements regarding the planned
opening of our new CBD concept store; statements regarding the
staff and products of the new concept store; and statements
regarding the Company’s hope to bring the new concept to multiple
new markets.
Any statements that are not statements of historical fact, such as the statements above and including statements containing the words “plans,†“anticipates,†“expects†and similar expressions, should also be considered to be forward-looking statements. These forward-looking statements are not guarantees of future performance, condition or results and involve a number of risks and uncertainties. Actual results may differ materially from those in the forward-looking statements as result of a number of factors, including those described from time to time in General Cannabis’ filings with the Securities and Exchange Commission. General Cannabis undertakes no duty to update any forward-looking statements made herein.
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Joe Hodas
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General Cannabis
303-827-6972
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