Gabriella’s Kitchen and Eximius Coffee keep it cool with CBD-infused drink partnership

Gabriella’s Kitchen Inc. has partnered with Eximius Coffee LLC on a joint venture to launch a line of cannabis and CBD-infused coffee beverages and infused single-serve grounds suitable for steeping.

 

 

“The economics of the transaction will see an equal sharing of costs and revenues between the joint venture partners,” notes a statement from U.S.-focused, cannabis wellness company, Gabriella’s Kitchen. Eximius, for its part, is the third largest coffee importer in the U.S. and has products, under various brand names, sold in retail grocery stores throughout the country.

Citing figures from Beverage Marketing Corp., the press release states “the cold brew coffee market is on a tear, growing 12 percent in volume and 14 percent in retail sales in 2017.”

To be manufactured at The Oil Plant—Gabriella’s Kitchen’s licensed manufacturing facility in Santa Rosa, Calif.— the cannabis-infused, cold brew coffees will use high-grade quality oil extractions, the statement notes. Sonoma Pacific Distribution, a licensed distributor in the process of being acquired by Gabriella’s Kitchen, will distribute the products to licensed retailers (dispensaries).

As for the hemp-derived CBD infused cold brew coffee, that will be manufactured by Xtract Xperts using hemp CBD oil extracted in its Oregon facility, “and will be launched into the mainstream market, as legally allowable, for distribution using Gabriella’s Kitchen’s relationships and infrastructure,” the statement adds.

 

 

Gabriella’s Kitchen and Eximius “are concluding the logistics of infusing single-serve coffee pods with cannabis and expect to be able to bring those to the licensed market very soon,” the press release notes.

The joint venture also encompasses the development, launch and distribution of similar products infused with CBD for the mainstream market, it adds.

“This joint venture validates GABY’s strategy. In 2018, we worked hard to build our infrastructure. In 2019, this infrastructure will serve as the catalyst to catapult our growth,” comments Margot Micallef, founder and CEO of Gabriella’s Kitchen.

 

 

“Eximius prides itself on staying at the forefront of what its customers seek,” notes Carlos de Aldecoa, CEO of Eximius, pointing out that “we know that cannabis and CBD is becoming an important part of our consumers’ wellness strategies.”

“A key aspect of GABY’s strategy is to be a leader in normalizing cannabis and CBD consumption,” Micallef says. “We are heavily focused on bringing high-quality products to market that consumers can incorporate into their day-to-day lives,” she adds.

 

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