What We Are Looking For In This Role
We are looking for a driven, innovative, experienced business leader to help us achieve our goal of shaping the global cannabis industry.
As the Vice President of International Expansion, you will help deliver a world-class customer experience and launch new countries and services across the globe. You will be responsible for product localization based on a country’s legalization and business opportunities; language translation; launch marketing; market assessment and overall global strategy. You will drive and own the key inputs (eg. marketing spend); the core localized product experience; and key outputs (brand awareness, customer acquisition, customer engagement).
The role will have a major focus on quickly identifying and prioritizing new international market opportunities; managing a team of product managers and marketers to build and launch new localized products; and working to iterate and scale those products, moving onto new markets and territories quickly and effectively. The candidate will play a vital role in defining the Leafly global brand, leveraging the core product to launch localized versions in-country, establishing local marketing channels, and driving Leafly global brand awareness and adoption.
The candidate will be data-driven with a proven track record of managing efficient, nimble teams across varying geographies, and driving growth in a nascent business. This leader will provide steady strategic leadership in an incredibly dynamic, ever-changing environment. They will be willing to experiment and take risks to move quickly and acquire and retain customers. This person must have strong written and verbal communication skills, an entrepreneurial spirit, passion for technology and information products, and strong cross-functional leadership skills.
Here are some of your day to day responsibilities:
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.