Senior Publicist- Freelance 25-30 hours per week
Leading to full time for the right candidate
We are seeking a hands-on leader with 5+ years of agency experience to act our Senior Publicist. This role leads media relations, influencer engagement, social/digital, events and more. The successful candidate would join us in working with some of the most well-respected and interesting emerging cannabis brands.This role would manage Western Canada activity.
The individual will oversee the creation, execution, and success of strategic public relations plans, working closely with clients and senior leadership teams to ensure organizational priorities are achieved. The candidate will lead and manage projects from inception to execution. Candidates with strong client management backgrounds and extensive experience managing relationships and accounts would be ideal for this role.
The position is based out Marigold PR’s office in Calgary, Alberta with remote flexibility.
Responsibilities and Duties
Lead, plan and execute Canadian and international media strategies in relation to Marigold clients
Create and execute media relations and communications plans
Top-down implementation to drive results: from ideation and direction to execution of plans and reporting
Write and finalize press materials including but not limited to: press releases, key messaging, advisories, pitches, etc.
Event management and execution for both small and large scale events including press conferences, red carpets, and partnership events
Administer the highest level of quality control
Available for work evenings and weekends where necessary
Media training development and delivery
Deliver exceptional results
Qualifications and Skills
5+ years of experience working in public relations in an agency environment
Interest in the cannabis industry, working experience in the industry is a plus
Experience in and proven understanding of successes in media relations
Strong relationships with media across Canada; relationships with US media is a plus
Extremely organized with the ability to multitask in a fast-paced environment with tight deadlines
Superior verbal and written communication skills with the ability to articulate in a clear, concise and compelling manner. Ability to write in CP style.
Extremely proactive with the ability to provide prompt follow through on projects
An organized self-starter, with the ability to work well both independently and as a team
Ability to accept specific direction, with an outstanding work ethic
Positive, enthusiastic, presentable and comfortable speaking in front of large groups
Obsessed with reporting and demonstrating results
Bachelor’s degree preferred in Communications, Journalism, English or PR-related discipline and/or relevant experience in the field
Interested candidates should provide cover letter, resume, links to writing samples and information about rates.
