The Leafly Product Management team is looking for an experienced Sr. Product Manager to define and drive the product roadmap for Search and Discovery at Leafly. You will help build the next generation of internal search, helping customers find the right cannabis products, brands, retailers and/or information, at the right time. As a successful candidate, you will have experience managing complex business and technical challenges in the search space. You have a strong bias toward data driven decision making, a passion for innovating, and a test and learn approach to problem solving.
As a product leader you should have the ability to communicate priorities and work effectively with a diverse set of stakeholders, including teams across engineering, product, legal, finance, sales and marketing. You should be comfortable with a degree of ambiguity, and work methodically through it with your design and engineering peers to quickly gain clarity on a valuable course of action. Your strategic and tactical skills are equally strong, and you are able to make tough decisions to prioritize the highest value action plan to solve customer problems and achieve business goals. You roll up your sleeves and do the heavy lifting to ensure your vision comes to life; you relish the idea of solving challenging customer problems.
In this role, you will need to rapidly assess a market opportunity, develop a business case and OKRs, and advocate effectively for the prioritization of features and enhancements to search that truly advance the strategic agenda of Leafly. You will have your finger on the pulse of customer insights, as well as market and financial data that validate your customer hypothesis and business opportunity, and you will be a master of working backwards from the customer, assuring the value proposition is meaningful and the product solves a genuine need.
Here are some of your day-to-day responsibilities:
Responsibilities include:
Setting the strategic vision and tactical priorities for the search and discovery product roadmap based on rigorous analytics.
Representing the Voice of the Customer in all product programs and assure the necessary research (qualitative and quantitative) has been done to validate customer hypotheses.
Establishing the definition of done, by defining what is useful, valuable and feasible to deliver necessary outcomes.
Identifying new opportunities, defining business case and driving organizational alignment.
Assuring business commitments can be made and kept by the product team.
Prioritizing and planning the resources needed to deliver key projects on budget and on time.
Owning and delivering on the search customer experience, engagement and business metrics including acquisition, engagement, and revenue
Managing Critical Project Reviews and communicating in a timely and concise fashion with stakeholders on status, trade-offs, issues and dependencies
Rapid and appropriate escalation of Critical Issues
Generating and implementing big ideas to drive business improvements, innovation, and scale.
Basic Qualifications:
5+ years of experience owning and driving end-to-end complex product requirements across multiple technology teams
BA or BS in Business Administration, Marketing, Economics, Computer Science, or equivalent experience
Experienced product ownership of the internal search experience in ecommerce, content, or directory driven customer experience
Seasoned product owner in an Agile and/or Lean development environment
Ability to earn the trust of engineers as well as product teams and stakeholders
Experience partnering closely with UX and design teams to produce break-through digital customer experiences
Demonstrated ability to discover and translate customer needs into business and product requirements using a variety of research techniques.
Ability to investigate problems at hand, dive deep to the root cause, and find systematic gaps while supporting conclusions with analytical data
Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, evaluate outcomes and challenge conventional wisdom
Excel at delivering results in a fast-paced, ambiguous environment and effectively manage multiple projects and priorities
Good time and resource management skills simplifying product roadmaps, establishing owners and timelines, and reporting status
Ability to work across multiple teams to create scalable solutions to monitor business performance and interpret key performance metrics into actionable recommendations
Proficiency in Tableau, Google Analytics and/or other business analytics platforms
Good written and verbal communication skills are a must
Preferred Qualifications:
7+ years in product management, technical product management
MBA or MS in Business Administration, Finance, Computer Science, or equivalent experience
Strong A/B testing background, with experience using Optimizely, Google Optimize, or equivalent
Familiar with Solr, Algolia, or equivalent internal search technologies
Experience in ecommerce, compliance, or operations highly valued
