Regional Marketing Manager
Grassroots Cannabis is looking for a Regional Marketing Manager to increase awareness and engagement with our brands across locations and channels in Maryland and Pennsylvania.
This is a critical role in a rapidly developing industry and market, requiring a natural collaborator who can partner with internal teams including innovation, manufacturing, sales, and retail to ensure local marketing needs are met. You'll collaborate with our corporate marketing team to develop effective and impactful marketing campaigns that support our brands and drive results.
Core Responsibilities
Strategy: Develop local marketing strategies. Develop and document a strong understanding of local market trends, regulations, shopper and competitive dynamics. Identify and ensure prioritization of key customers. Regularly review and report marketing, sales and promotional data to impact future programs.
Execution: Manage & execute product/strain launches and optimize awareness and sell-through of existing products. Identify local marketing needs including sales support materials, events, local digital and offline marketing, content and physical retail merchandising. Effectively articulate needs to marketing leadership in clear and focused briefs that clearly define local regulation and compliance considerations.
Promotion: Manage promotional calendars and corresponding marketing needs including but not limited to key promotional time periods, forces (i.e. seasonality and other local factors), and events at which Grassroots should have a presence.
Collaboration: Collaborate with stakeholders and leadership across the enterprise including corporate marketing, operations, sales, manufacturing, and dispensary operations.
Role Requirements
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
At Grassroots Cannabis we are committed to improving the quality of our patients’ lives and restoring well-being. Our medical cannabis dispensaries are setting a new standard of excellence, emphasizing health and wellness in our clean and modern facilities. Our staff is well trained and attentive, striving to serve patients with great respect and compassion.
Besides dispensing medicine, we also provide a wide range of holistic services designed to help patients maintain a healthy lifestyle, reduce stress and manage pain, such as yoga and therapeutic massage.
Grassroots Cannabis provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age disability or genetics.