This position will lead digital marketing for Terrapin Care Station. You will be charged with developing and implementing a 360 digital marketing strategy and toolkit for Terrapin Care Station, including audience profiling, management and development of data management platforms, social media, content creation, media planning and buying, SEM, SEO and more. Reporting to the VP Marketing, the Director, MarTech will be positioned as a leader in the organization and will have the opportunity to build a best-in-class digital practice within the cannabis industry.
Plus, you have an almost obsessive interest for testing-tracking-measuring-reporting-optimizing that is balanced by top notch creativity. You will be working closely with a cross-functional team to connect with target audiences and demonstrate the Terrapin Care Station brand vision in all aspects of digital marketing.
Essential Responsibilities
Designs and implements a robust digital marketing discipline across the organization.
Sets the digital strategy and vision for the company; Acts as the voice of MarTech for the company.
Creates user experiences in support of both new product launches, promotional offers and brand campaigns.
Establishes a MarTech playbook and toolkit, including go-to-market strategies and executional direction.
Collaborates with Terrapin’s creative team to develop a content development approach
Sets best practices for social media engagement and acquisition.
Manages Terrapin Care Station social media platforms including Facebook, Instagram, Twitter, etc)
Leads digital media planning, buying and resources necessary to have ample digital presence.
Manages the MarTech budget for Terrapin
Analyzes data, platforms and trends to identify key learnings and implications.
Works directly with the sales team to provide general digital marketing support and expertise.
Optimizes ecommerce and brand webpages.
Continues to learn and test emerging digital platforms to better understand the implications to our business.
Requirements
Required Knowledge, Skills, and Abilities
Experience leading a digital marketing practice in a related field or industry.
Advanced computer skills and digital expertise.
Experience developing and managing DMP and CMS
Experience in mobile marketing to connect
Knowledge across multiple pillars within the digital marketing spectrum.
Deep understanding of the digital space and familiarity with new technology.
Have a strong data-driven approach to problem solving with the ability to collaborate with cross-functional teams to convert insights into scalable strategies and creative ideas.
Experience managing people and influencing teams
Has a strong passion for MarTech and the cannabis industry
Skills in effective communication and responsible decision-making.
Ability to demonstrate reliability and work in a fast-pace setting.
Equal Opportunity:
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
The employer retains the right to change or assign other duties to this position as a result of evolving business needs
Benefits offered:
Paid time off
Health insurance
Dental insurance
Healthcare spending or reimbursement accounts such as HSAs or FSAs
Other types of insurance
Retirement benefits or accounts
Employee discounts
Flexible schedules
Workplace perks such as food/coffee and flexible work schedules
