Marketing Specialist - Digital Platforms

The Marketing Specialist-Digital Plaforms works in collaboration with the Marketing team under the direction of the Creative Marketing & Branding Manager to plan and manage from concept to execution all marketing related digital platforms for Terra Tech Corp/Blüm.

Essential Functions:

Optimizes and explores available digital channels to gain exposure for Blüm and all other brands under the Terra Tech Corp. umbrella.

Oversees database maintenance for new and potential customers; and distributes pertinent customer data to necessary parties.

Establishes standard reporting metrics for all digital content to track trends, spending and customer preferences.

Serves as the point of contact for digital platforms including WeedMpas, Leafly, aPop, Green Bits, FaceBook, Instagram, Twitter, etc.

Conducts marketing research to identify effective trends and promotional methods to reach target markets.

Supports ongoing development and maintenance of all digital platforms.

Partners with the marketing team to support and execute campaigns for various digital channels, such as E-mail, Social Ads, Loyalty and Reward Programs, etc.

Compiles audit reports on project KPIs for Creative Marketing and Branding Manager s review and distribution to respective department heads.

Performs other related duties and projects as business needs require at the direction of management.

Education and Experience:

Bachelor s degree in Business Administration, Communications, Marketing, Advertising, Public Relations or related discipline.

Minimum of 2-3 years of digital marketing experience; viable experience in the cannabis industry preferred.

Proven experience managing campaign calendars, launching and monitoring campaigns.

Proven experience coordinating across cross-departmental teams.

Comfortable managing multiple projects with long and short term lead times in a fat-paced, timeline-driven environment.

Competencies:

Possesses strong business acumen and leadership ability

Personal Effectiveness/Credibility

Proactive Thinker

Strong Researching Skills

Keen awareness and understanding of industry trends and creative tools such as Adobe Creative Suite.

Experience in photography, videography, photo editing, video editing, audio editing and/or graphic design preferred.

Communication Skills:

Proficient English verbal and written communication skills.

Must have strong communication skills, both verbal and written, to assist wide-ranging customer base.

Ability to communicate clearly with employees, management, and team members.

Ability to communicate effectively in culturally diverse business environment.

Possesses strong presentation and public speaking skills.

Knowledge, Skills, and Abilities:

Possesses an intimate understanding of traditional and emerging marketing channels including inbound strategy.

Strong knowledge of key digital platforms and channels within the cannabis retail industry.

Familiarity with the latest trends, technologies and methodologies in web design, production, etc.

Extensive knowledge of standard concepts, practices, and procedures within the cannabis industry.

Proficient knowledge of general office procedures.

Ability to make administrative/procedural decisions and judgments.

Ability to clearly identify issues and formulate and convey solutions.

Demonstrated ability to build and maintain cohesive work teams.

Ability to prioritize and organize duties and responsibilities effectively.

Ability to think creatively, critically and analyze data and write reports.

Ability to be reliable, dependable, and adaptable.

Strong leadership, teamwork, and interpersonal skills; with the ability to deal with both internal and external customers and vendors.

Ability to determine acceptability of work based on assigned criteria.

Demonstrated effective problem-solving abilities.

Demonstrated effective time management skills with the ability to multitask effectively and see projects from inception to completion.

Ability and willingness to travel to remote locations based on business needs.

Physical Demands: The physical demands listed below are representative of those that must be met by an employee to successfully perform the essential functions of this position.

Ability to maintain long periods of mental alertness and attention to detail while setting priorities, meeting critical deadlines, and following up on assignments.

Ability to maneuver throughout Company facilities, including negotiate stairs in some locations.

Ability to diagnose, analyze, and resolve issues in real-time.

Ability to use standard office equipment such as computers, telephones, and copiers.

Ability to work for periods of time at desk or workstation.

Ability to interact with irate or upset employees.

Ability to travel to locations away from primary place of work.

Ability to deliver quality results under high pressure deadlines in a fast-paced environment.

Ability to convey and transfer knowledge through public-speaking in both large and small venues.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position.

Works in an office environment, but may also travel to retail, cultivation and distribution centers; which will result in direct exposure to moderate noise levels and moderate levels of dust and other chemicals.

The Benefits of Joining Our Team:

Awesome company culture!

Opportunities for advancement

Free Medical / Dental / Vision insurance

Monthly Cell Phone Reimbursement

Daily Catered Meals

Employer paid Accident & Critical Illness insurance

Employer paid Short-Term & Long-Term Disability insurance

Employer paid Basic Life Insurance

Voluntary Supplemental Life insurance

401(k) plan with generous company match

Employee Assistance Program (EAP)

Employee Referral Bonus Program

15 Days of Paid Time Off (PTO); ability to donate/share/cash-out PTO

Paid Holidays

Company parties and events

Talented, fun, and high integrity group of coworkers!