Archived.
Terra Tech Corp

Marketing Specialist - Digital Platforms

️ Marketing

The Marketing Specialist-Digital Plaforms works in collaboration with the Marketing team under the direction of the Creative Marketing & Branding Manager to plan and manage from concept to execution all marketing related digital platforms for Terra Tech Corp/Blüm.

Essential Functions:

  • Optimizes and explores available digital channels to gain exposure for Blüm and all other brands under the Terra Tech Corp. umbrella.
  • Oversees database maintenance for new and potential customers; and distributes pertinent customer data to necessary parties.
  • Establishes standard reporting metrics for all digital content to track trends, spending and customer preferences.
  • Serves as the point of contact for digital platforms including WeedMpas, Leafly, aPop, Green Bits, FaceBook, Instagram, Twitter, etc.
  • Conducts marketing research to identify effective trends and promotional methods to reach target markets.
  • Supports ongoing development and maintenance of all digital platforms.
  • Partners with the marketing team to support and execute campaigns for various digital channels, such as E-mail, Social Ads, Loyalty and Reward Programs, etc.
  • Compiles audit reports on project KPIs for Creative Marketing and Branding Manager s review and distribution to respective department heads.
  • Performs other related duties and projects as business needs require at the direction of management.

    • Education and Experience:

  • Bachelor s degree in Business Administration, Communications, Marketing, Advertising, Public Relations or related discipline.
  • Minimum of 2-3 years of digital marketing experience; viable experience in the cannabis industry preferred.
  • Proven experience managing campaign calendars, launching and monitoring campaigns.
  • Proven experience coordinating across cross-departmental teams.
  • Comfortable managing multiple projects with long and short term lead times in a fat-paced, timeline-driven environment.

    • Competencies:

  • Possesses strong business acumen and leadership ability
  • Personal Effectiveness/Credibility
  • Proactive Thinker
  • Strong Researching Skills
  • Keen awareness and understanding of industry trends and creative tools such as Adobe Creative Suite.
  • Experience in photography, videography, photo editing, video editing, audio editing and/or graphic design preferred.

    • Communication Skills:

  • Proficient English verbal and written communication skills.
  • Must have strong communication skills, both verbal and written, to assist wide-ranging customer base.
  • Ability to communicate clearly with employees, management, and team members.
  • Ability to communicate effectively in culturally diverse business environment.
  • Possesses strong presentation and public speaking skills.

    • Knowledge, Skills, and Abilities:

  • Possesses an intimate understanding of traditional and emerging marketing channels including inbound strategy.
  • Strong knowledge of key digital platforms and channels within the cannabis retail industry.
  • Familiarity with the latest trends, technologies and methodologies in web design, production, etc.
  • Extensive knowledge of standard concepts, practices, and procedures within the cannabis industry.
  • Proficient knowledge of general office procedures.
  • Ability to make administrative/procedural decisions and judgments.
  • Ability to clearly identify issues and formulate and convey solutions.
  • Demonstrated ability to build and maintain cohesive work teams.
  • Ability to prioritize and organize duties and responsibilities effectively.
  • Ability to think creatively, critically and analyze data and write reports.
  • Ability to be reliable, dependable, and adaptable.
  • Strong leadership, teamwork, and interpersonal skills; with the ability to deal with both internal and external customers and vendors.
  • Ability to determine acceptability of work based on assigned criteria.
  • Demonstrated effective problem-solving abilities.
  • Demonstrated effective time management skills with the ability to multitask effectively and see projects from inception to completion.
  • Ability and willingness to travel to remote locations based on business needs.

    • Physical Demands: The physical demands listed below are representative of those that must be met by an employee to successfully perform the essential functions of this position.

  • Ability to maintain long periods of mental alertness and attention to detail while setting priorities, meeting critical deadlines, and following up on assignments.
  • Ability to maneuver throughout Company facilities, including negotiate stairs in some locations.
  • Ability to diagnose, analyze, and resolve issues in real-time.
  • Ability to use standard office equipment such as computers, telephones, and copiers.
  • Ability to work for periods of time at desk or workstation.
  • Ability to interact with irate or upset employees.
  • Ability to travel to locations away from primary place of work.
  • Ability to deliver quality results under high pressure deadlines in a fast-paced environment.
  • Ability to convey and transfer knowledge through public-speaking in both large and small venues.
  • Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position.

    • Works in an office environment, but may also travel to retail, cultivation and distribution centers; which will result in direct exposure to moderate noise levels and moderate levels of dust and other chemicals.

    The Benefits of Joining Our Team:

  • Awesome company culture!
  • Opportunities for advancement
  • Free Medical / Dental / Vision insurance
  • Monthly Cell Phone Reimbursement
  • Daily Catered Meals
  • Employer paid Accident & Critical Illness insurance
  • Employer paid Short-Term & Long-Term Disability insurance
  • Employer paid Basic Life Insurance
  • Voluntary Supplemental Life insurance
  • 401(k) plan with generous company match
  • Employee Assistance Program (EAP)
  • Employee Referral Bonus Program
  • 15 Days of Paid Time Off (PTO); ability to donate/share/cash-out PTO
  • Paid Holidays
  • Company parties and events
  • Talented, fun, and high integrity group of coworkers!

    • 28 Aug 2019

    Salary:
    $50,000 a year
    Company:
    Terra Tech Corp
    Type:
    Full-Time
    Licence:
    No required
    City:
    Irvine California, United States
    www.terratechcorp.com Apply