The mission of our creative team is to become the best cannabis agency in the world, creating a new benchmark for the performance and output of an internal creative team.
The Creative Lead, CBD, will create compelling and memorable creative to solve business needs and support brand building for our CBD brands. The role includes directing an internal creative team, external agencies, and freelancers; collaborating with internal stakeholders to drive innovative ideas that resonate; and be the voice of creative excellence and together with the brand marketing team champion the brands they are responsible for across the organization.
Responsibilities
Oversee a team of creatives working on our CBD brands and related projects, leading creative development from concept to final execution
Ensure all touchpoints created by internal agency and external partners are on brand, coherent in terms of style, quality and tone of voice, and meet legal and regulatory compliance standards across all channels
Manage and mentor the internal creative team, driving the continual improvement of creative department’s quality, thinking and capabilities
Champion innovation by introducing new ideas and inspiration to the team and vendors, searching for new engaging ways to visually communicate brand ideas, while driving key business results
Present internal creative team concepts to brand marketing team and executives with clarity and conviction
Own brand book for assigned brands, maintaining up-to-date guidelines on positioning and verbal and visual identity
Serve as the creative evangelist internally and together with the brand team champion our CBD brands throughout the organization
Champion our customer, keeping up to date on the latest research and learnings for both targets
Other duties as assigned
Experience
8+ years leading, managing, and mentoring a creative team within a creative agency. Experience working with natural health brands required.
A portfolio that demonstrates strategic brainstorming, campaign development, and creative execution
Strong understand of how to take a project from brief to production with limited supervision and adhering to process along the way
Work well under pressure, multitask, and think fast on your feet, all while managing multiple clients, projects, and people
Have a solution-driven, entrepreneurial spirit that will not settle for anything but the best, and unafraid of the work required to get there
Thrive in environments where designs and ideas are thoughtfully challenged in the pursuit of a better outcome
Are flexible, optimistic, and believe in creating and further developing a positive work atmosphere
Have the ability to receive constructive feedback and provide solutions that uphold the integrity of the main idea
Other Details
This is a full time position based out of either Kanata or Toronto.
We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.
Canopy Growth welcomes and encourages applications from people with disabilities.
Accommodations are available upon request for candidates taking part in all aspects of the selection process.
One last note: the chosen applicant will be required to successfully complete background and reference checks.
Thank you so much for your interest in Canopy Growth.
