Archived.
PAX

Head of Growth

️ Marketing

You are obsessed with data and believe the stories it can tell unlock the answers to the universe. You've got deep experience in eCommerce B2C user acquisition and growth. You love building excel models and running a regression analysis. Discovering new cohorts makes you giddy. You sometimes feel a bit nerdy and have been known to run data projects for fun on a Friday night. You've got a growth mindset and are continually trying to learn.

As the PAX Head of Growth, you will:

  • Drive strategy, budget, and execution of new customer acquisition for PAX through all forms of digital media (and eventually offline media) with a core focus on SEO
  • Understand regulatory constraints and come up with creative ideas and workarounds for acquisition
  • Have a deep understanding of frameworks for building demand modeling, multi-touch attribution, and analytics
  • Love data. Focus intensely on quantitative analysis and analytics: Dashboards, Reporting, Insights
  • Always Be Testing. You love and have broad experience with A/B testing, experimentation, and iteration to design, analyze and interpret marketing results
  • Build and lead a growth marketing team: recruitment, management, org structure and more
  • Partner with Analytics and Retention Marketing teams to forecast business growth, and set a strategic approach for driving highest LTV marketing investments
  • Manage budget to support P&L goals, partnering with Finance.
  • Data, Data, Data. Did we mention we're obsessed with data-driven marketing?

    • WHAT WE LOOK FOR IN YOU

  • 5-10 years of leadership experience in acquisition marketing
  • Deep customer acquisition experience in an e-commerce / digital brand in a fast growth environment and at scale.
  • You have a highly analytical orientation, with experience in rigorous performance data environment and desire to test and learn; high A/B testing environment
  • Proven ability to translate analytic data into strategic insights that drive successful marketing programs
  • Advanced Excel and analytical skills required (a pivot table MASTER)
  • Significant experience with SQL and large datasets; in-depth understanding of statistical analysis, common quant techniques like regression, etc., experiment design
  • You possess a strong understanding of consumer mindset, consumer empathy and dedication to great consumer experiences
  • You are both right brained and left brained, can think big picture and have the ability to execute
  • Building and deliver growth forecasts, partnering with Product Leads and Finance team to refine scenarios based on company revenue & CAC projections

    • THE SKILLS THAT MATTER MOST

  • Making Growth Actionable. You know how to analyze data and translate insights into actionable strategies and outcomes.
  • Deep expertise in performance marketing. Keen understanding of how to build strategy, quantify, and leverage channels both online and offline.
  • Leadership Matters. You know you can't build a growth machine on your own and can surround yourself with a team of hyper-growth superstars.

    • PAX LABS PERKS & BENEFITS

  • Competitive compensation, equity & bi-annual performance reviews
  • Fully funded comprehensive medical, dental, and vision coverage
  • 401K plan
  • Generous PTO policy including 9 paid holidays
  • Parental Leave
  • Monthly wellness reimbursement
  • Cell Phone reimbursement
  • Employee Purchase Program for discounted PAX devices
  • Weekly catered lunch, endless snacks and beverages
  • Dog Friendly HQ in the Mission District of San Francisco

    • Don't let the confidence gap ( https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/ ) get in the way of applying! We'd love to hear from you.

    18 May 2019

    Salary:
    DOE
    Company:
    PAX
    Type:
    Full-Time
    Licence:
    No required
    City:
    San Francisco California, United States
    www.paxvapor.com Apply