Archived.

Digital Marketing Specialist

️ Marketing

The incumbentwill be responsible for the execution of all things related to Digital Marketing – particularly Search Engine Marketing, Social Media Marketing & Email Marketing. The candidate will manage and optimize inbound and outbound online campaigns as well as lead generation efforts. Continuous analysis and optimization will be required to increase conversion rates, ROI, and improve brand awareness and community engagement.

Responsibilities:

Research, develop and execute digital marketing campaigns aimed at increasing brand awareness and generating leads and new opportunities

Establish and maintain a strong web and social media presence to boost brand awareness

Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) using media intelligence tools (e.g Meltwater) and optimize future initiatives based on these insights

Build, monitor, report on, and support the optimization of content and ad campaigns across Facebook, Instagram, Twitter and LinkedIn.

Monitor SEO/SEM campaigns focused on lead generation

Stay up-to-date and experiment with new online & industry trends.

Job Type / Category

Industry: Hospital & Health Care, Research, Pharmaceuticals

Job functions: Digital Technology and Media

Employment type: Full-time and permanent

Schedule: 37.5 hours/week, Monday to Friday with the occasional week-end

Required Education, Skills and Qualifications

University degree in an appropriate discipline ( Marketing, Advertising, Communication, Graphic Design or related field)

Perfect command of the French and English language, oral and written

Proven experience in digital marketing

Demonstrated knowledge in website systems (e.g., Wordpress)

Solid knowledge of website analytics tools (e.g., Google Analytics)

Well versed in setting up and optimizing Google AdWords PPC campaigns and managing different campaigns simultaneously

Proficiency with various social media platforms (Facebook, Twitter, Instagram and LinkedIn)

Experience with Adobe Creative Suite, such as Photoshop and Illustrator

Strongly KPI oriented: acquisition, conversion, ROI

Shows initiative, excellent adaptability, analysis and planning, rigor in follow-up and attention to detail, creativity and innovation, ability to work in a multidisciplinary team and in tight deadlines, interpersonal skills and diplomacy.

Experience: website analytics tools: 1 year (Preferred) digital marketing: 1 year (Required) social media platforms: 1 year (Preferred)

Education: Bachelor's Degree (Required)

05 Mar 2019

Salary:

DOE

Company:

Santé Cannabis

Type:

Full-Time

Licence:

No required

City:

Montreal Québec, Canada