We are recruiting smart, passionate and talented Digital Marketing Specialists to join our Growth Marketing team and lead user acquisition efforts in Canada. You will be pushing the boundaries of digital marketing to develop some of the most creative and effective campaigns and tactics in the cannabis space.
As a data-driven marketer, you will leverage your analytics expertise and multichannel experience to think outside of the box and aggressively grow users to our digital products and onsite clinics. You will be an expert in your area(s) of specialization and complement a multi-disciplinary team of SEO, Social, Content, Email, Referral, Paid, and Programmatic specialists.
This is the right role for a digital native who 1) has a track record of quickly driving growth, 2) wants to become an innovator and pioneer in cannabis marketing, 3) is motivated to help improve people’s lives through cannabis.
Responsibilities:
Your primary responsibility will be to help drive patient growth by leading execution in your area(s) of specialization. Potential areas of specialization include SEO, Analytics, Social, Content, Email, Referral, Paid, and Programmatic marketing.
Help execute a growth strategy focused on User Acquisition, Activation, Retention, Referral, and Revenue
Help identify key levers and deliver big results while remaining compliant within the Cannabis Act
Build thoughtful experiments, measure performance against aggressive targets and adjust strategy accordingly; always using data to prove your results
Explore, analyze and drive growth utilizing the end-to-end marketing and customer engagement funnels that currently exist, making recommendations for improvements
Maintain current knowledge of the Canadian cannabis industry and advertising rules
Requirements:
3+ driving meaningful results in performance marketing and growth hacking at a fast-paced startup. Or alternatively, at a digital agency.
Strong growth marketing toolkit with multidisciplinary competencies such as SEO, Analytics, Social, Content, Email, Referral, Paid, Programmatic, and Product Marketing
A completely data-driven mindset, analytic background, and focus on user acquisition, activation, retention, referral and revenue KPIs.
Experience in identifying target audiences and devising tactics that engage, inform and motivate
Experience in optimizing landing pages and user funnels
An unshakeable track record for delivering and exceeding against targets and KPIs
A technical background with experience in HTML, CSS, JS, and SQL an asset
Application Instructions
We are looking for a team member who is passionate about the medical cannabis industry, helping patients, and spreading awareness about medical cannabis & Apollo’s services.
Apollo is an equal opportunity employer and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
