Weed World was founded by Phil Kilv 1991. Phil ran a store at Glastonbury for 20 years, selling marijuana products like bongs, pipes, grinders. In fact any smoking paraphilia you could think of.
The concept was too create a magazine unlike any other so World of Drugs was born. Peter Pracownik created the first cover, he is a renowned fantasy artist known for his artwork around Tolkien, Dragons, and his work with musical legends such as Jemi Hendrix, Hawkwind and many more. This magazine had a color glossy cover but the inside was 38pages of black and white. The idea was to sell the magazine at Glastonbury, to promote the products and inform the party goers about the A-Z of drugs, homegrown brew, drugs and effects, drugs and the law and other relevant topics.