Vividata

Vividata is the leader in Canadian cross-media and consumer research, providing essential consumer intelligence to a wide range of marketers, advertisers, and media agencies in Canada and around the world.

Offering the largest syndicated study in Canada, Vividata’s Survey of the Canadian Consumer is the go to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences. As the provider of print and digital audience, Vividata offers trusted, world class audience metrics.

Vividata is a not-for-profit, tripartite industry organization with research roots dating back over 40 years. Governed by a Board of Directors made up of key leaders in the Canadian media industry, and a Research Committee consisting of insights specialists from across industries, Vividata provides unparalleled research that meets the needs of marketers and researchers. Specialized committees also drive new initiatives and provide valuable direction that ensure our studies are current and anticipate the needs of our clients.

In 2018 Vividata launched Vivintel, a custom research arm offering syndicated surveys and reports, segmentations, custom studies and first and third party data integration opportunities. Building from Vividata’s rich knowledge of Canadian consumers, Vivintel offers a closer look for every client based on their unique specifications.