Experts predict the worldwide industry could be worth in excess of $300bn within 10 years, with Europe forming the biggest market within that, so there's plenty to get excited about.
I want to find out more about what's happening, and I'm bringing you along for the ride. Join me as I speak to a wide variety of guests who are helping to shape this nascent sector. I'll be interviewing patients, lawyers, doctors, scientists, entrepreneurs, investors and many more, as we discover how, and why, this much maligned and misunderstood plant is giving birth to a huge global business.