See Change Strategy LLC
Provides financial news, research and analysis on the medical marijuana industry.
Creative / Marketing
About See Change Strategy LLC
Your fundraising efforts will accelerate when you understand your donors and activists, what they value, and how to build deep relationships with them.
We begin our work with clients by delving deeply into your online fundraising program. That usually includes audience research such as in-person or online focus groups, online surveys, and stakeholder interviews.
We then develop a custom roadmap for you to raise more money and recruit more donors and constituents by identifying priority investments and message strategies.
Features See Change Strategy LLC
A potential comprehensive assessment would look like:
STEP 1
ASSESS YOUR CURRENT PROGRAM Analyze all aspects of your current program to
QUANTITATIVE RESEARCH Email survey of all donors and non-donors to gauge:
QUALITATIVE RESEARCH Depending on the size of your donor pool, we will use online focus groups or phone interviews to delve deeper into the survey results and probe the “whys” beneath the survey responses. STEP 4
PRESENT FINDINGS AND ROADMAP We pull all of the research together to deliver practical, actionable recommendations such as
ASSESS YOUR CURRENT PROGRAM Analyze all aspects of your current program to
- Develop a snapshot of where you are in terms of all the elements that lead to successful online fundraising: site traffic, list-building, acquisition, integrated solicitations and renewals, and cultivation;
- Identify themes, messages, and stories mostly likely to succeed in fundraising;
- Establish baselines from which to measure progress over time;
- Identify both the quick wins and areas that need immediate attention.
QUANTITATIVE RESEARCH Email survey of all donors and non-donors to gauge:
- Brand position and differentiation. How well do donors and potential donors distinguish you from other groups?
- Affinity. How strongly do donors feel about you? We use the Net Promoter Score as a primary affinity measure. This score has reliably correlated with giving over a range of studies.
- Propensity to give. Do donors plan to give again? Why or why not?
- Issues, messages, and stories. What aspects of your work and what messages and stories have the most appeal? Which arguments for support carry the most weight?
- Engagement preferences. What kind of ongoing communications would interest donors the most?
QUALITATIVE RESEARCH Depending on the size of your donor pool, we will use online focus groups or phone interviews to delve deeper into the survey results and probe the “whys” beneath the survey responses. STEP 4
PRESENT FINDINGS AND ROADMAP We pull all of the research together to deliver practical, actionable recommendations such as
- Persona development. Who does the ideal donor look like? Where can we find more like them?
- Narrative arc and messaging. What are the key messages and storylines most likely to inspire individual donors?
- Acquisition. What are the best options for expanding your donor base?
- What tactical changes or investments will quickly and affordably expand your success?
- Prospects for monthly sustainer and mid-level fundraising.
- Recommended engagement cycle/calendar.
- Cadence – what does the ideal outreach calendar look like, within the bounds of what is reasonable for client to execute?
- Engagement pyramid and key performance metrics for online donors.
Contact info
Phone:
+1512-657-9631
+1202-680-8800
Address:
7409 Birch Ave, Takoma Park, MD 20912, USA
