RODAWG seeks to elevate the status of the cannabis industry by building businesses premised on professionalism and class. RODAWG currently has two business divisions to address certain shortcomings in the cannabis and smoking product industries: A packaging company that provides nutraceutical and wellness establishments with premium packaging more consistent to that of fine spirits (as opposed to herbs in plastic baggies); and a lifestyle consumer brand consisting of products, accessories and apparel positioned for discerning socialites (as opposed to stereotypical stoner motifs).