Marijuana Marketing Online

Personal use of cannabis has been decriminalized in South Africa. The sale or trade of any cannabis products containing THC is still illegal. Now that people can grow and consume their own cannabis in a private space, there are various legal business opportunities popping up like little cannabis seedlings. Over the coming 24 months, Content Marketing is going to be the most important factor for the long-term success of any business wanting to be part of the cannabis industry.

Prohibition always causes a severe lack of information surrounding whatever is prohibited. In South African there was no shortage of anti-cannabis propaganda over the past 50 years. Now that the prohibition of cannabis is being lifted, there are millions of South Africans looking to educate themselves on the subject of cannabis. Content Marketers like myself are in the very fortunate position where we can create the information to help educate South Africans about cannabis.

Not only is the scope for informational content surrounding cannabis virtually endless, but smart digital marketers can also already tell you what the most common questions are people are asking. By doing keyword research we already know where the opportunities lie. In the age of the smartphone, everyone uses their phone as a point of entry when they are looking for information on any topic. Cannabis is no different. If someone has a question about anything cannabis, the first place they are going to is google.com.

By providing people with the answers to their cannabis questions you can position your cannabis brand as an authority in the field. Yes, it is illegal to sell cannabis oil containing THC, but it’s definitely not illegal to publish informational content about cannabis oil. The cultivation of cannabis in a private space has been decriminalized and as a result, there are a lot of people that want to learn how to grow their own cannabis.