MacGuffin LA

In movies, TV and/or fictional works, the MacGuffin is a plot device that generally takes form of an object, desired the story’s protagonist. The hero often pursues this object with little (or no) explanation, rendering the specific nature of the MacGuffin as typically unimportant to overall plot. The most common types of MacGuffin include object, place or person. It can also be money, power, love or some unexplained driving force.
The MacGuffin (as a film device) was popularized in the 1930s by Alfred Hitchcock, who described it as “a plot device that motivates the characters and advances the story.” So fond of the MacGuffin was the director that he even used the device to name some of his films, including The 39 Steps. In a 1939 lecture at Columbia University, Hitchcock was asked to describe the MacGuffin. He explained,

"It might be a Scottish name, taken from a story about two men on a train. One man says, "What's that package up there in the baggage rack?" And the other answers, "Oh, that's a MacGuffin". The first one asks, "What's a MacGuffin?" "Well," the other man says, "it's an apparatus for trapping lions in the Scottish Highlands." The first man says, "But there are no lions in the Scottish Highlands," and the other one answers, "Well then, that's no MacGuffin!" So you see that a MacGuffin is actually nothing at all."

In this story, you / your brand is the hero. The audience need not know who we are or what we do. We help tell your story. We are the MacGuffin, looking to be bold in idea and innovative in execution. We crave not the spotlight. We’re not here for awards, accolades or notoriety. We offer extended network of media & opportunities, Including access to product placement; live event sponsorship; broadcast copy writing / advertising / print; individual / team / league sponsorship (Motorsports / Action Sports / Professional / NCAA and in-stadium advertising ).