It all started with an idea that a cannabis company should be more than one-dimensional to succeed.
So, what does it take to become a sustainable success in today’s rapidly-changing cannabis industry?
When you pare it down to the most basic components, 3 elements spring to mind:
Money
It takes money, lots of money and ready access to investment capital and like-minded partners/investors.
Cannabis
The expertise to grow and produce high quality, high yield cannabis – thousands and thousands of kgs product. Over and over again.
Brand
The ability to build epic brands. Brands that surprise and delight. Brands that drive loyalty.