InvestingChannel is the largest and most innovative online financial marketing platform reaching an audience of 25 million influential decision makers who are affluent and engaged and span the complete finance spectrum including Individual Investors, Active Traders, Financial Advisors, Institutional Investors and more. InvestingChannel empowers the financial ecosystem of publishers, brands and audiences with a full suite of highly effective digital solutions designed specifically for the financial services industry. The Company combines the reach and original content of an exclusive, premium publisher group with a unique mix of data, technology and creative to facilitate the symbiotic connection between brands and their target audiences in the financial marketplace. This approach creates a virtuous cycle that produces more content, attracts more investing enthusiasts, and in turn drives additional brand marketing dollars.
At the heart of this ecosystem are our exclusive relationships with vetted, financial publishers and experts. InvestingChannel’s impressive roster includes such leading targeted financial media properties as ZeroHedge, OTCMarkets, StockTwits, Barchart, Kitco, TheFly and many more. These publishers produce highly respected, actionable and sought-after insights that audiences often cannot find on mass-market financial media sites.
For Publishers: Our ad platform and marketplace allows you to focus on creating valuable content while we provide a robust and turn-key monetization solution for all your digital ad revenue streams. IC handles everything from ad management and delivery, reporting and billing, sales, creative, site design, promotion and more. InvestingChannel monetizes your very valuable inventory and audience while facilitating growth and reducing costs.
For Marketers: With a largely unduplicated audience, we will provide marketers access to a precise audience at scale within our proprietary publisher group, and extended through a deep stable of white listed sites across the web; all within a single, unified buying environment.
InvestingChannel’s significant advances in its underlying technology infrastructure combined with exclusive reach and powerful data overlays means advertisers realize maximum ROI when engaging this very fragmented and coveted audience.
We offer all standard, display units, however, InvestingChannel truly differentiates itself with its broad range of unique-to-finance and award-winning custom executions including content integrated executions, mobile/tablet, social media extensions, LeadGen, Email Products and more to authentically captivate audiences and drive optimum results.
Today, InvestingChannel boasts the most scalable and comprehensive targeting and monetization capabilities in the financial services industry.