Marketing your business in any industry can be a challenge, let alone one in the cannabis industry. With its fairly new rise in popularity, it can be challenging to promote your business around the legal restrictions from state and federal laws. Consequently, as the industry grew alongside regulations, we began to see a rise in cannabis marketing.
In 2018 alone, revenue for the legal cannabis industry was $10 billion, and everyday people are seeing an increasing need to do business in such a quickly developing field. An effective marketing strategy with an understanding of the ever-changing industry has the capability to grow your brand’s true potential and actively reach your targeted audience.