Growth Lift&co

Our story

Since 2013, Lift & Co. has connected the cannabis community in Canada. Launched by our founder Tyler Sookochoff, Lift & Co. was designed to be an online meeting place to share experiences, read industry news and discover strains. We were also Canada’s first website for product reviews that helped people find the right products for their needs.

Lift & Co. grew like, well, a weed. We realized it was time to bring our online community face-to-face with the cannabis companies they were reviewing. Our events team introduced the Lift & Co. Expos and the Lift & Co. Cannabis Business Conferences. But this was just the beginning—we also presented the Canadian Cannabis Awards, the first nation-wide event to celebrate cannabis excellence. Then we rolled out Lift & Co. Rewards, the first program in Canada to reward cannabis reviewers with product discounts. Our latest venture is Lift & Co.’s Cannabis Retail Certification Program, which helps public and private retailers educate and train their staff.

Suffice it to say, we’re busy. And we wouldn’t have it any other way.

Now that recreational cannabis is officially legal on October 17, 2018 in Canada, Lift & Co. is blazing ahead with our mission to help Canadians make better-informed decisions about cannabis products through superior information and data. We provide both crowdsourced and unbiased expert information about the cannabis industry, because that's what Canadians deserve.

Prohibition is over, and we’re just getting started.