Grasslands: A Journalism-Minded Agency

Grasslands: A Journalism-Minded Agency

Grasslands is a journalism-minded agency, helping clients in a variety of industries with informed public relations, thoughtful content marketing, contextual social media, top-notch thought leadership work, impactful newsletter campaigns and compelling event execution.
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About Grasslands: A Journalism-Minded Agency

But what does a qualifier like journalism-minded mean for a full-service communications firm? For the journalists and marcom professionals at Grasslands, it means using only vetted information, distributing professionally written copy, getting things right the first time, listening intently to our clients and media partners, thriving on tough deadlines and employing self-mandated ethical standards while carrying out the important work of our clients’ public relations and marketing.

Our Content Team, led by 20-year newspaper veteran Ricardo Baca, has nearly 45 years of top-level journalism experience at outlets including The Denver Post, the Chicago Sun-Times, the Rocky Mountain News, The Daily Beast and elsewhere.

Our Public Relations Team, led by Account Director Chloe Steerman, brings high-level communications experience.

In the coming year, Grasslands plans to debut an in-house Investor Relations Team as well as a full-service Advertising Team, which will assist clients with branding, graphic design, copywriting and web / app design.

Content and community are the core of everything Grasslands does, and our speak-for-themselves bona fides and A-list clientele point to the high quality of our work.

While much of our work continues to focus on highly regulated industries like the legal cannabis space—where we proudly serve as respected thought leaders with more than 20 years of experience in the regulated market, collectively—our clients in more traditional industries find that our careful attention to detail and nuanced approach to messaging thrives in any category or discipline.


Ricardo Baca
Founder & CEO
Erin Barnes
Newsletter Coordinator
Emily Gray Brosious
Content Specialist
Aleta Labak
Copy Chief
Courtney Mathis
Event Director
Emily McCarter
Social Media Influencer and Publicity
Sam Pendleton
Event Director
Chloe Steerman
Account Director

Participation in events