Online Dispensary Marketing Strategy
Map your journey before you take the trip.
Working with you as your partner, we will help you develop and execute a comprehensive results-focused, ROI-driven marketing strategy to build your brand, cultivate customer loyalty and increase revenue. From customer acquisition to loyalty programs to mobile strategy, we’ve got you covered! Bottom line: our goal is to deliver the highest ROI for a reasonable investment.
Website Design & Development
It all starts with your website.
Consumers have become less tolerant of bad website design -- particularly of websites that aren’t mobile-friendly. Proper design and intuitive usability are essential to creating a user experience that your audience will appreciate. We’ll work with you to perform a comprehensive website audit that ensures you meet all the important benchmarks, from SEO to user experience.
Mobile marketing isn’t the future – it’s now.
If you don’t have a mobile strategy, you don’t have a strategy. More than 60% of your customers will likely access your site with a mobile device. We work with your team to develop a mobile strategy -- from ensuring your site is mobile responsive and optimized to leveraging local-sensitive data to send marketing messages and notifications that drive traffic to your dispensary.
We keep it simple. We do the work for you!
Most dispensaries just don’t have the resources -- staff, time, or expertise -- to develop, execute, and manage their email marketing needs. If this sounds like you, you’re in luck! Foottraffik provides fully managed email marketing solutions as part of our online dispensary marketing strategy. Our email marketing services will save you time and money while delivering results. Our turnkey solution includes strategy, campaign ideation and creation, mailing setup, list management, and deployment.
It starts with Google. Your customers are searching. We make sure you get found!
To say search strategy is paramount to your digital strategy is an understatement. If you can’t get found, you’re invisible. But, effective search strategy takes time, resources, and expertise. Foottraffik will help you develop a comprehensive organic search strategy focused on building your brand, driving traffic to your website, and driving foot traffic to your dispensary.
Think globally, market locally.
Local marketing requires thinking hard about who your potential customers are, including what motivates them, where they’re at, and what you’re competitors are doing. We’ll work closely with you to develop a local strategy including: managing your listing in search and local directories, sponsoring local events, targeting local social media users, cross-promoting with other local businesses, and gaining local media exposure.
Get social and engage.
The power of social can’t be underestimated. Word-of-mouth increasingly takes place online. Where are your customers? Facebook, Instagram, Twitter, and increasingly, cannabis-focused social channels. Social media can be a highly effective tool in building customer loyalty, while reaching new customers. We’ll work with you to help you develop a strategy to engage with your audience, from developing remarkable original (and sharable) content to curating content relevant to your audience. Remember, content lives online forever -- we’ll make sure you shine!
Create, curate and share.
Content marketing starts with creating remarkable content that you can share across media channels. An effective strategy involves creating, publishing, and distributing content that your audience (cannabis consumers and enthusiasts) will appreciate. Your customers have questions and are eager to learn: from safely consuming edibles to how cannabis may help them treat chronic pain. We’ve built a team of the best writers in the industry, writers with experience writing for some of the biggest media outlets in the industry such as Leafly and Wikileaf.
Loyalty / Reputation Management
Build loyalty. Maintain your pristine reputation.
Building customer loyalty and maintaining your reputation is an essential -- but often overlooked component -- of your digital strategy. What influences your reputation, while helping build loyalty? Every review, every piece of online information about your dispensary, how you’re perceived in the marketplace -- these pieces all influence how customers (and prospective customers) view your business. As they say, building a stellar reputation takes time, but losing it can happen quickly. Foottraffik works closely with you to make sure you build an impeccable reputation, while cultivating loyal customers.