Dr. Robb Farms

When Dr. Robby Flannery was working on his PhD research, he was regularly asked by friends and colleagues, “Hey, what’s your PhD in?” Naturally, Robby would reply, “My PhD work is in Plant Biology with an emphasis in Environmental Horticulture with a specific expertise in hydroponic crop optimization for cut-flower production.” To this long-winded response, he often heard, “So, growing weed then?” Although he didn’t know at the time, Dr. Flannery would end up “growing weed”. Come to find out, he’s really good at it, too. When he first entered the Cannabis industry, he came to understand that he was the first PhD in the United States with specific expertise and technical training in commercial Cannabis production. He applied his training to his first grow cycle which resulted in an increase in yield by 33%. Over the first year, he saw an average increase in overall cannabinoid content by 37%. This was all through implementing typical practices that he has learned since he started working in the horticultural world in 1999. And don’t even get him started on the advanced light pigment manipulation research he’s currently conducting on Cannabis with his friends at UC Davis, Cornell University, and an industry leading lighting group. INFORMING THE INDUSTRY So, he’s pretty good at growing Cannabis, but something irked him when he first started working in the industry. Other than the antiquated methods and technology that he regularly came across while consulting with other growers, he noticed the overabundance of pesticides and plant growth regulators they used on their plants. Dr. Flannery informed them that using a chemical that is a suspected mutagen, a known carcinogen, or that simply turns into cyanide when applied with heat is in fact turning this medicine into poison. The resounding responses to these warnings were “Don’t care.” Well, Dr. Flannery does care. CLEAN MEDICINE He especially cares since his mom was diagnosed with breast cancer. While she was going through cancer treatment, Dr. Flannery’s mom asked him for recommendations for medicating with Cannabis. Her primary concern was if the medicine was clean of pesticides or other harmful chemicals. Dr. Flannery could not recommend any Cannabis products where he knew with great confidence that the plants were not dusted with cyanide-creating, cancer-causing chemical bombs. It was then when Dr. Flannery decided that he could do better. He was going to create a product that he can be so confident of its cleanliness that he would happily give it to his own mom. And, thus, Eagle By Dr. Robb was born. DR. ROBB'S MISSION Eagle By Dr. Robb goes beyond providing clean product for the market. Dr. Flannery, also known as Dr. Robb, wants his brand to represent an ease of access and use, which is why his first product focuses on pre-rolls. When Dr. Robb’s mom was invited to a “pot party” during her college days, she literally thought she was going to a Tupperware showing party. Dr. Robb’s mom is a great example for whom Eagle By Dr. Robb is perfect for. Dr. Robb’s mom doesn’t know the difference between a joint, a spliff, or a blunt; and she thinks that a grinder is just another name for a type of submarine sandwich. Dr. Robb takes the work and worry out of Cannabis, so that you can just simply medicate.