The story behind Dr. Paul's is rooted in science and friendship. Earlier in his career Dr. Paul taught as a professor at two of the world's top medical schools, where he led a research lab that developed potential new treatments for brain diseases. In 2011, his research group made the seminal observation that chronic brain diseases, such as Alzheimer's disease, could potentially be treated by targeting the peripheral immune system (Zwilling et al.). In his quest to identify new pathways in immune cells that might be important for brain diseases, Dr. Paul decided to investigate the endocannabinoid system (the body's endogenous cannabinoid system).
In 2012 his research group made the remarkable discovery that this system, acting in circulating immune cells, is a critical determinant of the onset and severity of neurodegeneration (Bouchard et al.). At this point in time Dr. Paul became obsessed with understanding the molecular basis for how cannabis might exert all of its fascinating effects, including its medical benefits. After scrutinizing thousands of research studies, Dr. Paul had the Epiphany that strong scientific evidence supports the hypothesis that terpenes are critical players in all of the actions of cannabis, and that the manipulation of terpene levels might result in cannabis products with discrete, reproducible effects.
Dr. Paul shared his ideas with a number of successful friends with unique entrepreneurial backgrounds, and with their encouragement and investment, Dr. Paul's was launched in 2016. Dr. Paul's is a company that is rooted in science, and its core uses research based product development to create unique and exciting vape pen cartridges.