PR is an often misunderstood service that can make or break a business’s marketing strategy. Very similar to titles like a producer in music, few people know what a cannabis public relations professional actually does. However, it is always evident when they are not present.
Here at Doja we specialize in cannabis SEO, but we come from the music business where PR firms are used in nearly every major release or promotion. Now after years of SEO and marketing dispensaries online we have decided to clear up some misconceptions. Although we are known as marijuana SEO experts, public relations is the main underlying force of all our campaigns.
Much like advertising or marketing, a cannabis public relations campaign is meant to promote a service, person, or product. The difference, however, is a publicist promotes through their established network of connections. A great marijuana SEO pro is a great publicist and will get a client on a big podcast or in a featured article in High Times. These are connections one cannot just go out and simply ‘buy’. These connections can include placements with news outlets, television/radio interviews, public speaking events, or even influencer marketing on social media.
As Warren Buffett has said before, “It takes 20 years to build a reputation and 5 minutes to ruin it”. Don’t gamble with your PR!