Consumer Research Around Cannabis

Our mission is to deliver market research that merges cannabis & marijuana usage data, perceptions, and attitudes regarding marijuana, with hundreds of local consumer-level demographics, lifestyle information, shopping trends, media habits, and numerous plan-to-purchase targets.

Consumer Research Around Cannabis understands the importance of producing reliable and credible research. The details of what makes up our research are simple, but meaningful.

Clients are provided with insights gathered for syndicated research and/or proprietary custom research.

 SYNDICATED RESEARCH  Consumer Research Around Cannabis conducts regularly scheduled surveys in major markets across the US, as well as the Greater Toronto Area in Ontario, Canada. Topics include a broad range of category targets, including:

• Demographics, such as age, gender, ethnicity, income, and/or household size
• Lifestyles, such as consumers that golf, gamble, exercise, and/or trade stocks
• Plan-to-purchase information regarding products such as homes, cars, and/or cosmetic surgery
• Media habits, such as exposure to websites, newspapers, radio, TV, and/or out-of-home advertising
• Attitudinal data, such as financial optimism, political views, and religious service attendance
• Product preferences in categories such as automotive, fast food, beverages, and retail

The individual market studies can be aggregated in multiple ways:

• Multi-market combinations, such as multiple markets in one state grouped together
• Major markets, such as the top 10 
• Common markets, such as the US Hispanic market
• National reports, includes data aggregated from all markets

CUSTOM RESEARCH  Consumer Research Around Cannabis provides a proprietary service to meet clients’ specific, custom research needs.

Proprietary research is cost effective because Consumer Research Around Cannabis re-surveys original respondents that participated in the previously collected syndicated data. The efficiencies are due to the fact that the syndicated data already has wealth of information gathered (demos, lifestyles, attitude, product usage, etc.) which doesn’t need to be collected a second time during any follow-up custom/proprietary research studies.

Simply let the company know your needs.