CBD Strategy Group

CBD Strategy Group

Communication Architecture | Brand Development | Design Thinking
Consulting
Creative / Marketing
Management & Advisors
Advertising Agencies
Business Branding

About CBD Strategy Group

Rooted in strategy we interconnect all areas of your business to develop a viable and scalable road to success. Our expertise comes from over 20 years working across regulated and disrupted industries such as Music, Tobacco, Pharmaceutical, Cosmeceutical, Online Gambling, Technology and Retail. In addition to our regulatory experience, we have worked in product development across the Food and Beverage industries.

 Our mission is to help brands thrive inside the box of cannabis regulations while maintaining great purpose, passion, and market position.

Features CBD Strategy Group

SERVICES

  • Brand Strategy
    Define purpose and establish a platform so you can create greater value for your overall brand. By developing a brand identity that inspires, you will be able to impact your employees, consumers, and the market.

  • Strategic Consulting
    In this new and nascent industry, it is key to connect the right dots across the reality of your landscape. Using legacy and new market insights we will provide senior leaders with solutions that help make key brand, business, logistics, and commercial marketing decisions.

  • Product Strategy
    Create product suites and line extensions that are based on the science of cannabis and extraction. From CBD to THC and other cannabinoids and terpenes, we will help define a smart portfolio of cannabis consumer packaged goods that will help you delight your target audience.

  • Business Plan Development
    The most important part of your business is a healthy bottom line. Develop a plan that includes future objectives and strategies for achieving them. This is your route to market, and it requires a clear understanding of how sales, marketing and development will all work together across medical, recreational & new wellness spaces.

  • Strategic Communication Planning
    We call it the 3:1 conversation ratio. By focusing on creating and distributing valuable, relevant, and truth-based seed-to-consumption content that connects and converts, we will help you develop a narrative that works across multiple groups to deliver a seamless market discussion.

  • Trade Marketing
    Align cultivation, operations, sales & marketing to increase brand demand with wholesale, distributor, and retail customers. Create experiences that educate, stimulate, and ultimately culminate in meaningful connections and next steps.

Participation in events