CBD Strategy Group

SERVICES

• Brand Strategy
  Define purpose and establish a platform so you can create greater value for your overall brand. By developing a brand identity that inspires, you will be able to impact your employees, consumers, and the market.
  
  
• Strategic Consulting
  In this new and nascent industry, it is key to connect the right dots across the reality of your landscape. Using legacy and new market insights we will provide senior leaders with solutions that help make key brand, business, logistics, and commercial marketing decisions.
  
  
• Product Strategy
  Create product suites and line extensions that are based on the science of cannabis and extraction. From CBD to THC and other cannabinoids and terpenes, we will help define a smart portfolio of cannabis consumer packaged goods that will help you delight your target audience.
  
  
• Business Plan Development
  The most important part of your business is a healthy bottom line. Develop a plan that includes future objectives and strategies for achieving them. This is your route to market, and it requires a clear understanding of how sales, marketing and development will all work together across medical, recreational & new wellness spaces.
  
  
• Strategic Communication Planning
  We call it the 3:1 conversation ratio. By focusing on creating and distributing valuable, relevant, and truth-based seed-to-consumption content that connects and converts, we will help you develop a narrative that works across multiple groups to deliver a seamless market discussion.
  
  
• Trade Marketing
  Align cultivation, operations, sales & marketing to increase brand demand with wholesale, distributor, and retail customers. Create experiences that educate, stimulate, and ultimately culminate in meaningful connections and next steps.