Good marketing is expensive. Industry conferences, print ads, billboards and buying email lists are pricey and the return on investment can be lackluster. According to Hubspot, only 16% of marketers said that outbound tactics provide the highest quality leads for sales. Yikes!
Inbound marketing tends to be cheaper and more effective than outbound. Instead of interrupting your leads with aggressive advertisements, you can build a relationship with them by building trust and delivering the right content, to the right people at the right time.
This can be in the form of press release coverage, social media engagement, email marketing, blogging, SEO and a whole lot of other avenues that don’t aim for a silver bullet.
Many times a user will download the software thinking it will automate their processes and make running their organization easier. However, the software can be pretty complex and can overwhelm or even frustrate users who don’t take the time to set it up properly.
It takes time, effort and a whole lot of training before you can start to see the benefits of the software.
This is where hiring an agency with a team of experts can help cut the time you would spend on learning so, you can focus on your core competencies and do what you do best.