Bud Branding

Breaking new territory, the book touches upon the political and legal history of cannabis; consumer segments and means of consumption; and how that has informed the legal cannabis brand landscape developing today. Designed to offer a comprehensive overview and contextualization of this new segment, 'Branding Bud' examines the multitude of emerging brands, their creative assets and the strategies behind them.

With over twenty years of brand-building and consumer marketing experience at American Express, MasterCard, PepsiCo and Microsoft – and over seven years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; and most recently as Chief Brand Officer at Evergreen Herbal – Paleschuck has played a part in creating many of today’s well-known cannabis brands. His writings on cannabis trends, branding and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times, PROHBTD, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed with Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. As Founder of New Leaf Licensing, he consults within the legal cannabis industry on brand licensing; and focuses on branding, positioning and marketing as the Chief Brand Architect of The Matters Group.