Even as states continue to initiate legal marijuana programs and move towards legalization, the uphill battle of breaking down negative stereotypes continues. In our humble attempt to “rebrand” cannabis and hemp, we hope to help reduce and eventually remove the stigma that consumers face, while embracing and celebrating cannabis culture.
The quest to rebrand cannabis is not a cookie-cutter solution. We, at Brand Joint, believe that those who brand authentically will be the leaders in the the cannabis and hemp industries. As with any mainstream market, understanding how to differentiate from competitors is crucial to a successful brand. Along with my talented team, I embrace the challenge of learning about a company or product and designing an experience that is true to the brand and targeted to its audience.
It is a unique opportunity to be involved in the infancy of any industry, much less the fastest growing industry in the United States. I look forward to working with passionate, hard-working cannabis entrepreneurs to form an amazing hybrid of talent and design the perfect experience for your consumers.