Beta Research Corporation

Beta Research is a family-owned, full service provider of custom research, that helps organizations make smarter strategic choices. Since 1970, our experienced employees use a range of methodologies – quantitative and qualitative, traditional and cutting-edge – to obtain information our clients need when making key decisions. Beta Research is a certified woman-owned business with a demonstrated commitment to sustainability and social responsibility.

Beta Research conducts consumer and business-to-business research, with special expertise in healthcare/pharmaceutical, media and consumer products. Studies typically include concept, branding, packaging, product, attitude and usage, advertising, tracking and panel development.

Our Capabilities Include:

» Study design and sampling
» Database appending and management
» Field work
» Coding, data entry and verification
» Tabulation and statistical analysis
» Reports and presentations

Beta Research conducts both quantitative and qualitative research studies, including:

Quantitative
» Mail
» Telephone (Public Opinion Polling included)
» Online
» Mobile
» Onsite Interviews – mall, convention and event
» In-Home Usage
» Taste Tests (Long Island, NY kitchen facility)

Qualitative
» Traditional and Online Focus Groups (all aspects)
» In-Depth Interviewing (IDIs) – telephone and in-person
» Website Usability Testing
» Social Media
» Mock Trials
» Eye Tracking
» Focus Group Facility (Long Island, NY)