40º42ºNorth
About 40º42ºNorth
4042North Cannabis Brand Marketing got its start when a seasoned cannabis business consultant partnered with a brand marketing agency.
An initial client – a cultivator located in Northern California’s distinguished Emerald Triangle region which, latitudinally, lies between the 40th and 41st parallel north – inspired and solidified the partnership.
And from this inspiration a new agency was established in Chicago which, latitudinally, lies between the the 41st and 42nd parallel north.
The new agency was christened 4042North, in recognition of its latitudinal proximity to its source of inspiration.
While working as a team we discovered we were not only latitudinally, but more importantly, attitudinally alike.
Valuing curiosity creativity and courage. Embracing both working hard and working smart. Believing great ideas must be grounded by insight, and strategy must be elevated by inspiration. These similarities, paired with the diverse professional experience and knowledge of the team’s individual members, resulted in something rare and remarkable…
Features 40º42ºNorth
We know brands. We’ve been building them for a long time. We have been creating strategic platforms for many companies you already know, love and most likely use. We also know how to activate brands across the path to purchase.
Cannabis has its own set of challenges. We’ve successfully navigated some highly regulated categories including tobacco, pharma and spirits and now have a track record with some highly successful cannabis products. (Ask us, we’re happy to share.)
We feel the principles and discipline of traditional branding along with the deep understanding and nuances of the cannabis industry position us to be your unparalleled go-to source.
Team
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